Table Of Content’
Passions and Persuasion in Aristotles Rhetoric
OXFORD ARISTOTLE STUDIES
GeneralEditors
JuliaAnnasandLindsayJudson
ALSOPUBLISHEDINTHESERIES
ThePowersofAristotle’sSoul
ThomasKjellerJohansen
AristotleontheApparentGood
Perception,Phantasia,Thought,andDesire
JessicaMoss
Teleology,FirstPrinciples,andScientific
MethodinAristotle’sBiology
AllanGotthelf
PriorityinAristotle’sMetaphysics
MichailPeramatzis
DoingandBeing
AnInterpretationofAristotle’sMetaphysicsTheta
JonathanBeere
Space,Time,Matter,andForm
EssaysonAristotle’sPhysics
DavidBostock
AristotleonMeaningandEssence
DavidCharles
TimeforAristotle
UrsulaCoope
AristotleonTeleology
MonteRansomeJohnson
OnLocation
Aristotle’sConceptsofPlace
BenjaminMorison
OrderinMultiplicity
HomonymyinthePhilosophyofAristotle
ChristopherShields
Aristotle’sTheoryofSubstance
TheCategoriesandMetaphysicsZeta
MichaelV.Wedin
Aristotle’sDeInterpretatione
ContradictionandDialectic
C.W.A.Whitaker
HowAristotlegetsbyinMetaphysicsZeta
FrankA.Lewis
Passions and
Persuasion in
’
Aristotle s Rhetoric
Jamie Dow
1
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For Hazel, my lifelong companion in learning
about the emotions.
OUPCORRECTEDPROOF–FINAL,14/3/2015,SPi
Contents
Acknowledgements viii
Introduction 1
Part 1
1. RhetoricandtheState—AristotleandHisPredecessors 9
2. Proof-readingAristotle’sRhetoric 34
3. RhetoricandtheState 64
4. AristotleagainstHisRivals 76
5. TheInterpretationofAristotle’sRhetoric 85
Part 2
6. HowCanEmotion-ArousalProvideProof? 95
7. ASupposedContradictionaboutEmotion-Arousal
inAristotle’sRhetoric 107
Part 3
8. ThePassionsinAristotle’sRhetoric 131
9. Aristotle’sTheoryofthePassions—Passionsas
PleasuresandPains 145
10. FeelingFantasticAgain—Passions,Appearances,
andBeliefsinAristotle 182
Conclusions 226
Bibliography 229
IndexLocorum 237
GeneralIndex 244
Acknowledgements
This project has been in gestation for such a long time that it has been
improved,challenged,supported,andaffectedbyaverylargenumberof
people. I hope it is not invidious, and perhaps it is merely stating the
obvious, to say that its greatest debt is to Sarah Broadie. Under her
guidanceandencouragement,aratherhaphazardanddisparatedoctoral
project coalesced into something much more interesting and rich, and
thisworkisadistantdescendantofthatwork.Iamextremelygratefulto
herforhercontinuedencouragement,support,andchallenge.Sheisnot
aloneinhavingofferedwarm,vigorous,andsustainedencouragementin
the project of bringing this book to publication. I would like in that
regard to offer particular thanks to Myles Burnyeat, Stephen Halliwell,
and Chris Megone. Intellectually, I have benefited hugely from many
discussions of the issues tackled in this book and would like to express
mythanksforthesetothosealreadynamed,andtoGeorgeBoys-Stones,
Roger Brock, Amber Carpenter, Luca Castagnoli, Victor Caston, Tim
Chappell, Peter Goldie, Verity Harte, Antony Hatzistavrou, Malcolm
Heath,PhilHorky,TerryIrwin, Rachana Kamtekar,RobLawlor, Fiona
Leigh, M. M. McCabe, Jessica Moss, Anthony Price, Ed Sanders, David
Sedley, Robbie Williams, Adrian Wilson, and to the excellent anonym-
ousrefereesforOxfordUniversityPress.Iwouldliketorecordspecific-
ally my appreciation of Jessica Moss for the friendly but persistent
challenge she has made to my thinking about these issues. Socrates-
like, she has been found pursuing me in the marketplace and ‘did not
let me go’ (Ap 29e4) until she had submitted my views to testing, and
irritatinglyoftenridmeofthefalsepretencetotruebelief.Iamgrateful
to the AHRC, the Royal Institute of Philosophy, and the University of
Leeds for funded research time to develop this project, and to Peter
Momtchiloff and the series editors for their patience and perseverance
in bringing this through to publication. It has been a long road, and
I am grateful to Hazel, Callum, and Rachel, to my parents, Graham
and Molly Dow, and to others in my wider family, for their support
and encouragement, even when sometimes the great fascination of the
ACKNOWLEDGEMENTS ix
workoflong-deadphilosophersseemsamysterytothem.Aboveall,Iam
gratefultotheLordforalifeenrichedby(butnotconfinedto)spending
myworkinghoursinphilosophicalreflection,research,andteaching.
Some of the material in this book has been published elsewhere.
I thank the publishers and editors for their permission to reproduce it
here.PartsofChapters1–4reusematerialpublishedas‘Aristotleonthe
Centrality of Proof to Rhetoric’, Logique et Analyse, 53/210 (2010),
101–30.MuchofChapter2appearedas‘Proof-readingAristotle’sRhet-
oric’,ArchivfürGeschichtederPhilosophie,96.1(2014),1–37.Aversion
of Chapter7 appeared as ‘A supposed contradiction about emotion-
arousal in Aristotle’s Rhetoric’, Phronesis 52.4 (2007), 382–402. Much
of Chapter9 appeared as ‘Aristotle’s Theory of the Emotions’, in
M.PakalukandG.Pearson(eds),MoralPsychologyandHumanAction
in Aristotle, Oxford: Oxford University Press (2011), 47–74. Various
parts of Chapter10 reuse material from ‘Feeling Fantastic—Emotions
and Appearances in Aristotle’, Oxford Studies in Ancient Philosophy,
vol.XXXVII(winter2009),143–75;andfrom‘FeelingFantasticAgain—
Passions,AppearancesandBeliefsinAristotle’,OxfordStudiesinAncient
Philosophy,vol.XLVI(summer2014),213–51.
Description:For Aristotle, arousing the passions of others can amount to giving them proper grounds for conviction. On that basis a skill in doing so can be something valuable, an appropriate constituent of the kind of expertise in rhetoric that deserves to be cultivated and given expression in a well-organised
