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About Pardot Complete Guide To b2b Marketing
This chapter discusses how to better generate high-quality leads through marketing automation features like landing pages, forms, and progressive profiling. It emphasizes that creating effective landing pages requires testing and optimizing visuals and copy to decrease bounce rates and increase conversions and time on site. Landing pages have evolved from basic data collection to driving visitors deeper into a site and directing them to more valuable content. Overall, the chapter focuses on how marketers can boost their lead generation programs through strategic use of landing pages, forms, and progressive profiling.
Detailed Information
| Author: | ['karthik s'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 82 |
| Language: | English |
| Format: | |
| Price: | FREE |
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