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About Paper - 9 Entrepreneurship and Small Business
The document discusses several topics related to entrepreneurship, small business, buying behavior, and advertising. It covers defining entrepreneurship and small businesses, the entrepreneurial process, identifying business opportunities, sourcing finance, and challenges small businesses face. It also examines factors influencing consumer and organizational buying behavior, customer relationship management, and the buying decision process. Finally, it outlines the key aspects of creative advertising including planning, strategy, media selection, and evaluating effectiveness, as well as contrasts traditional and modern advertising approaches.
Detailed Information
| Author: | ['Pritam Kumar'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 3 |
| Language: | English |
| Format: | |
| Price: | FREE |
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