Download Os 4ps 4cs e 4es Do Marketing Prof Fabio Campos PDF Free - Full Version
Download Os 4ps 4cs e 4es Do Marketing Prof Fabio Campos by ['Carine Viviane Correia'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Os 4ps 4cs e 4es Do Marketing Prof Fabio Campos
O documento discute os principais modelos de marketing mix, começando pelos 4Ps (Produto, Preço, Praça e Promoção) criados nos anos 1950. Posteriormente, surgiram os 4Cs (Clientes, Custo, Conveniência e Comunicação) nos anos 1990 para colocar o cliente no centro. Mais recentemente, os 4Es (Entusiasmar funcionários, Encantar clientes, Enlouquecer concorrentes e Enriquecer a todos) propõem uma visão que considera também os funcionários, a sociedade e o meio ambiente.
Detailed Information
| Author: | ['Carine Viviane Correia'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 40 |
| Language: | English |
| Format: | |
| Price: | FREE |
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