Table Of Content

Mastering the Cornerstones of ABM Agenda We will discuss how to: ➔ Drive sales and marketing alignment ➔ Implement the Einstein ABM Blueprint, co-developed by Radius and Bluewolf ➔ Orchestrate multi-channel-campaigns to target accounts, driving revenue Jennifer Mingo Andrew Lihani SVP Customer Success Enterprise Pardot and Alliances Specialist © RADIUS INTELLIGENCE. ALL RIGHTS RESERVED. The Cornerstones of ABM Data Quality Orchestration & & Tools Intelligence © RADIUS INTELLIGENCE. ALL RIGHTS RESERVED. There is a systemic go-to-market crisis happening across every B2B company. © RADIUS INTELLIGENCE. ALL RIGHTS RESERVED. Limited visibility into Sales and Marketing Marketing & sales are addressable market struggle to be efficient misaligned #1 barrier 30% 10% of marketing leads to hitting revenue of MQLs convert are from accounts targets among CMOs to pipeline on sales target list © RADIUS INTELLIGENCE. ALL RIGHTS RESERVED. ABM is the answer 1. Focus both marketing & sales resources on the right buyers 87% 1. Enable greater productivity & reach with better data quality of companies say ABM delivers higher ROI than 1. Improve engagement & conversion rates other types of marketing with tailored customer experience © RADIUS INTELLIGENCE. ALL RIGHTS RESERVED. From lead-centric to account-centric marketing. © RADIUS INTELLIGENCE. ALL RIGHTS RESERVED. account·based·marketing /əˈkount/·/beys ld/·/mahr-ki-ting/· “The coordination of personalized marketing and sales efforts to drive engagement at a targeted set of accounts.” © RADIUS INTELLIGENCE. ALL RIGHTS RESERVED. Data Quality & Intelligence © RADIUS INTELLIGENCE. ALL RIGHTS RESERVED. Leading Organizations Are Seizing the Power of Data & Intelligence to To Maximize Their ABM Results Data and analytics underpin several disruptive models…Organizations that are able to harness these capabilities effectively will be able to create significant value and differentiate themselves.” © Radius Intelligence. All Rights Reserved.

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Focus both marketing & sales resources on the right The Platform Embodies Three Pillars. Be the first in Append Pardot fields for inbound leads.

Orchestrating ABM Omnichannel PDF

29 Pages·2017·3.37 MB·English

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Focus both marketing & sales resources on the right The Platform Embodies Three Pillars. Be the first in Append Pardot fields for inbound leads.

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Author:	Unknown
Publication Year:	2017
Pages:	29
Language:	English
File Size:	3.37
Format:	PDF
Price:	FREE

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