opticians abroad

32 Pages·2015·2.3 MB·English

by  Ros Argent

Vision Now
A National Eyecare Group Publication
OCTOBER 2015
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2015 WINNER
Optical Supplier of the Year
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Vision Now Comment
Vision Now magazine is published by Peekay Publishing Ltd for The PK National
Eyecare Group Ltd, the UK’s largest purchasing group for independent opticians.
Having highlighted the educational
programme for this year’s NEG Building
for Success conference in last month’s
issue, it’s time to turn our attention to the
CONTENTS
exhibition. In our five-page preview, which
starts on page 18, we hear from all those

News NEG Preferred Suppliers taking part about
how they can support the independent eyecare practitioner
2 New sports models from Adidas
with not just great product, but with great service too.
5 Presbyopia contact lens range expanded
7 Orange boosts French designer collection You will also find out what specific new products will be
available to view and road test, from exciting new frame
9 FMO in new deal to deliver Optrafair collections, to the latest high tech contact lens and spectacle
11 Consumer magazine launched for Eye Week lens technology through to marketing and commercial
support packages and state-of-the-art ophthalmic and
12 dispensing devices. Many of this year’s 31 exhibitors have
Developing thoughts
also lined up special conference offers to make the trip to
A call to action for independents Leicester even more worthwhile.
18 NEG exhibition Don’t forget that this year, for the first time, there will be a
Sunday evening celebration – so as well as finding the right
Showtime in Leicester balance between clinical versus retail, delegates will be able
to enjoy a mix of work and pleasure and celebrate with fellow
25
BCLA bulletin members and industry colleagues the joys and benefits of
independent practice. There’s still plenty of time left to book
Learning and networking at Visionaries
your free place (remember: practice team members go free
too) at www.nationaleyecare.co.uk
26
Style spotlight
Opticians abroad: As well as all the latest professional and industry news, this
month we welcome Peter Warren, chairman of the Association
innovative and stylish boutiques
for Independent Optometrists and Dispensing Opticians (AIO),
as our guest Developing Thoughtscontributor (page 12);
28
Suppliers’ directory expect plenty of heated debate at the AIO conference in
Nottingham this month. If contact lenses are your passion

you won’t want to miss the BCLA 2015 Visionaries conference
in London next month; read our preview on page 25.

Opticians abroad are in the spotlight as Joan Grady discovers
some fascinating optical boutiques across the Channel.
Finally, if you need some inspiration for your Halloween
displays this month, Clearlab has a special offer to attract
patients looking for some spooky – and safe – fun with
EDITOR Nicky Collinson BA (Hons) cosmetic contact lenses…
[email protected]
EDITORIAL PA Sharon Hicks Yours,
[email protected] Nicky Collinson @eyestories
FASHION EDITOR Joan Grady Editor
[email protected] Vision Now
BUSINESS EDITOR Philip Mullins FBDO
[email protected]
DESIGNER Rosslyn Argent BA (Hons) The Editor welcomes letters, articles and other contributions for
publication in the magazine and reserves the right to amend them.
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pseudonym, is accepted on the understanding that its author is
responsible for the opinions expressed in it and that its publication
does not imply that such opinions are those of The PK National
The PK National Eyecare Group Limited Eyecare Group Ltd. Articles submitted for publication should be
Managing Director: Michael Daunt original, unpublished work and are accepted on the basis that they
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2 NEWS
NEWS
3 Heidelberg Engineering
Heidelberg Engineering is on the road with a series of educational events
enabling both dispensing opticians and optometrists to learn more about
OCT in practice with hands-on operation, interpretation of images and
comprehensive glaucoma management. The events are designed to provide
an opportunity to learn from professionals and to share knowledge with
colleagues – not least at the prestigious International Spectralis Symposium
in Valencia from 16-17 October. Find out more at www.heidelbergengineering.
co.uk/academy or by calling the Academy team on 01442 502330.
1 Adidas Eyewear
* The Royal Photographic
The new Wildcharge and Whipstart models by Adidas Eyewear feature a Society’s 2015 exhibition of
variety of technologies, colours and advanced mirror lenses to help deliver Images for Science included
the perfect look and clear a retinal angiogram captured
vision in any situation. Lens on the Heidelberg Spectralis
tint options utilise Adidas by ophthalmic science
Eyewear’s proprietary Light practitioner, Richard Hancock,
Stabilising Technology in from Liverpool’s Aintree
active silver to harmonise light University Hospital. It was one
fluctuations. Key features of just 100 selected for the
include ribbed grip temples prestigious exhibition by a
for stability, adjustable nose judging panel of scientists,
pads and quick-release photographers and imaging
temples that pop apart on Richard Hancock with his Spectralis image experts. Richard said: “I am
impact. Both versions are incredibly proud to have my
prescription-ready with direct work included in the exhibition. The actual area of my image is less than
Wildcharge colour options
in-frame glazing or clip-in 5mm in diameter and it is rare to see such capillary detail.”
inserts. Wildcharge is available in 10 different colour and filter combinations,
while Whipstart comes in nine variations.
4 Dunelm Optical
2 Association of British Dispensing Opticians
Members, guests and industry partners of the Association of British
Dispensing Opticians (ABDO) gathered in Manchester last month for
the Association’s annual
conference and exhibition.
Held at Manchester Central,
the two-day programme
offered a varied mix of CET
Costelloe eyes female wearers
and networking, with special
tracks run by the British Dunelm Optical has released four new styles for women in its latest optical
Contact Lens Association and collection with Paul Costelloe, as it looks to grow its female portfolio. Using
Association of Optometrists, colour, texture and femininity to flatter and celebrate the female form, the
alongside peer review, an four new eyewear choices from the designer are a mix of two modern muted
exhibition and social events metals and two contemporary acetates. Model PC5152 (pictured) is a
that included a drinks modern supra for women with a flattering high joint temple running into a
reception in Manchester vintage-style brow line in ruby red, classic navy or striking black and gold.
Central Library and gala Peter Beaumont, director at Dunelm, said: “The latest female styles echo
dinner. The event also offered plenty of signature Costelloe traits, including classic colours, sophisticated
a new Student Revision Zone shapes and beautiful detailing. It’s subtle statement eyewear that we know
allowing students to practice will be popular with Paul’s dedicated customer base.”
for their practical PQE and
FQE under supervision, ABDO vice president, Fiona Anderson, on the OGS
fundraising bike at the Essilor stand 5 Safilo
as well as a Guide Dog
demonstration and pre-conference golf tournament.
Luisa Delgado, CEO of Safilo, and Elie Saab, the eponymous Lebanese
Elaine Grisdale, ABDO head of professional services and international designer have announced the launch of the very first Elie Saab eyewear
development, said: “From the feedback I’ve had, I think we excelled this year – collection. The licensing agreement will run until 2025, and the first collection
with the social events standing out the most for me. The gala dinner was, I will be available worldwide from January 2017 in selected eyewear practices
think, our best yet in terms of atmosphere and quality, and the CET and Elie Saab boutiques. Luisa Delgado commented: “We are delighted to
programme was packed full of excellent and interesting topics and work with Mr Elie Saab and proud of his trust in us. This long-term
speakers.” Awards handed out at the gala dinner included Honorary Life partnership offers a unique opportunity to create, craft and distribute
Membership to Chris Hunt, chairman of the Optical Confederation, Honorary worldwide exquisite eyewear that represents infinite creative inspiration,
Fellowship to ABDO administrator, Deanne Gray, the Hamblin Memorial Prize timeless elegance and preciousness. With this new brand, we enhance our
to James Russell, and the ABDO Area Award to Brenda Rennie of Scotland. portfolio and open new opportunities for Safilo to play in the atelier segment,
The evening also raised £2,500 for Optometry Giving Sight (OGS). as outlined by our 2020 strategic plan.”
SolutionsCONTACT LENSES 3
0151 426 3907
continental-eyewear.co.uk
Continental Eyewear
MODEL WEARS JAEGER 29

NEWS 5
6 Bausch + Lomb “We are strongly invested in this important agreement with Marchon, which
aspires to further diversify and grow the Marni accessories business and to
significantly consolidate our brand identity,” said Gianni Castiglioni, CEO of
Bausch + Lomb’s Biotrue ONEday for Presbyopia range has been extended
the Marni Group. Claudio Gottardi, president and CEO of Marchon Eyewear,
to cater for established and progressive presbyopes with a prescription
added: "We are really excited to embark on this collaboration with Marni,
ranging from +1.75D who are looking for a daily lens with maximum
which will enable us to focus on empowering our licensing strategy with the
comfort. The lenses are made from Hypergel material, which according to
European luxury brands and to produce collections that are 100 per cent
the company “stays wet, true to its shape and truly comfortable, delivering
designed and made in Italy, a driving force of our growth strategy.”
stable vision throughout the day for up to 16 hours”. It has a 78 per cent
water content and in trials, Bausch + Lomb found that just 1.5 per cent of
that water content is lost in 16 hours of wear. Amy Rothwell, head of eye 9 Charmant
care marketing at Bausch + Lomb, said: “We’re thrilled to be able to expand
our Biotrue ONEday for Presbyopia offering with the addition of the high add
Charmant has unveiled the winners
range. We can now provide both emerging and established presbyopes with
of its 2015 window competition,
a highly comfortable contact lens that provides stable vision throughout the
open to all customers who stocked
day, both at work and during leisure time.”
eyewear from its brands, Charmant
Titanium Perfection, Elle, Esprit and
7 SeeAbility LineArt. The winners in each of the
categories were: Black and Lizars in
Milngavie, Scotland, for best Charmant
Titanium Perfection window; NEG
member Donovan Smith of Brighouse,
West Yorkshire, for best Elle window;
Reynolds Opticians, Penzanze,
Cornwall, for best Esprit window;
and Pinders Opticians, Mansfield,
for best LineArt window. Each of the
winners has received £100 worth of
Pinders’ winning LineArt window M&S vouchers.
Louise Brunton, general manager of Charmant UK, said: “We had a great
response to the competition and our customers who took part really got on
board. I was really pleased with the level of enthusiasm shown by everyone.
The standard was so high that I am glad that it was left to a panel of
independent judges to make the final decision. One of the most effective
methods open to any practice is to create an eye-catching and appealing
Charity call to sign petition window display that changes on a regular basis. This really helps to
create an interesting and colourful campaign and a point of difference in
New research from SeeAbility, the national sight loss and disability charity,
any location.”
shows that some 37 per cent of pupils attending special schools have no
history of eye examinations. This and other statistics are contained in a new
report, ‘An equal right to sight’, published by SeeAbility as part of its Children 10 Essilor
in Focus Campaign, which draws evidence from the charity’s research
project with Cardiff University’s School of Optometry and Vision Science.
“We are calling on the government to make sight tests available in every
special school in England,” said David Scott-Ralphs, SeeAbility chief
executive. “Children with profound disabilities may not be able to tell
someone they have a sight problem, or get to a High Street optician. Let’s
bring much needed eyecare to them instead.” The charity is urging people
to sign a petition on its website, www.seeability.org, which it plans to hand
to the Department of Health.
8 Marchon Eyewear
Marni and Marchon have signed a new
global licensing agreement that will see the
development, production and distribution
of the Marni Eyewear collections under the
design and creative direction of Consuelo The group at the top of Scarfell Pike
Castiglioni. The two companies will launch
the new men’s and women’s lines in A group of Essilor staff, their families and friends recently dusted off their
spring/summer 2016 with a full range of walking boots to undertake the Three Peaks Challenge. The challenge took
styles for both optical frames and three days to complete, starting at Ben Nevis before conquering Scarfell Pike
sunglasses. The collections will retail in and finishing with Mount Snowden on the final day. The team raised more
Marni stores as well as in select optical than £3,000 with the proceeds being split between Vision Aid Overseas and
retail locations and fashion multi-brand the Brain Tumour Charity, which has an office in Thornbury and is Essilor’s
channels worldwide. Marni to join brand portfolio chosen local charity.
mage Expiration – February 28, 2017. Style: ck5888
©2015 Calvin Klein, Inc. I
NEWS 77
11 Orange Eyewear The new Joop! Eyewear collection for men and women from Menrad
provides fashion-forward inspiration with trendy colour schemes and a touch
of extravagance. Model 81134 (pictured right in red) adds a stylish twist to
any outfit and features embossed logo branding on metal; it also comes in
black and dark-brown havana. Model 83211 (pictured left in brown antique)
is made of cool steel with a brown surface finish in a ‘used look’. There are
also subtle grey and blue versions, each with a matt surface.
14 British Contact Lens Association
What do chilli, beetroot and
seasoning have to do
with running a successful
French fancies
contact lens practice? They
Independent frame specialist, Orange Eyewear, has bolstered its Guy Laroche were all used by British
range with a string of striking designs. Among the new designs is model Contact Lens Association
GL76254 (pictured) – a cat-eye shape in two-tone mazzuchelli acetate. (BCLA) president, Brian
Featuring a block colour front and candy coloured marble pattern interior, it Tompkins, in his recent
flows into satin stainless steel sides with a subtle lazered logo, and is Presidential Address in
finished with matching acetate tips. With a size of 52 x 16 x 135, the frame London to illustrate the
is also available in purple/turquoise, brown/purple and coral turquoise. ingredients that, when
Hanna Nussbaum, managing director of Orange Eyewear, said: “It’s exciting blended together, can
to be working with such an iconic fashion brand as Guy Laroche from which result in a successful
the eye-catching designs are proving very popular.” contact lens business.
During his highly energetic
and multimedia lecture,
12 Scope Ophthalmics/TearLab
Brian compared and
contrasted running a
Scope Ophthalmics has partnered with TearLab to commercialise the first restaurant to running a
objective and quantitative diagnostic device for dry eye disease (DED). Tom contact lens practice –
Freyne, director of Scope Ophthalmics, said: “We are delighted to partner from the necessary tools
with Tearlab in the UK and Ireland. By adding a diagnostics dimension to the and ingredients to the role
Chef du jour, Brian Tompkins
existing strong portfolio of dry eye disease and blepharitis products it of the front of house team
ensures that the patient is receiving the right treatment for their condition.” in helping to build the customer experience and the practice.
The TearLab Osmolarity System allows clinicians to measure the osmolarity
of human tears, helping to diagnose and manage patients suspected of Brian also emphasised how the chef (the business owner) needed to drive
having DED. the business and ensure their team was educated, as well as act as a mentor
to students who bring in new ideas and energy to the practice. Finally Brian
“TearLab correlates best with patient symptoms and addresses many of the looked at the bill and recommended being open and transparent about the
limitations we find with existing dry eye tests by providing quantitative, cut- fees and how they were structured, charging for professional services and
off values that speed-up the diagnostic process,” explained Arthur keeping product competitive. He highlighted the need to be seen on social
Cummings, chair of the Department of Ophthalmology at the Beacon media and in the local media, and the importance of encouraging patients
Hospital, Dublin. “Taking care of dry eye prior to cataract and refractive to join in the conversation. Ultimately, Brian asked the audience to
surgery provides better patient outcomes. TearLab can also be used to recommend contact lenses, fit them and love them.
manage and monitor dry eye disease following cataract and refractive
surgery and thereby facilitate the best possible post-operative care.”
15 Shamir
13 Menrad
Tanya Storey is now head of sales
and professional services at Shamir.
A qualified dispensing optician,
Tanya had been Shamir’s product
development manager for the past
eight years. “Tanya’s comprehensive
understanding of the ophthalmic
industry is of great benefit to both
our customers and our team of
lens consultants,” said Phil Bareham,
Shamir general manager. “Her passion
for the industry and broad experience
will continue to strengthen our
position and levels of support that
we can offer.” Tanya added: “I’m very
Tanya Storey
proud to be part of such a highly
skilled and motivated team. I very much look forward to leading the
commercial contingent onwards and building Shamir’s relationships within
New designs from leading German brand all sectors of our industry.”
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1 Results from a 22-investigator multi-site study of EasySept HYDRO+ with a total of 440 eligible subjects. Subjects were randomised to
use either EasySept HYDRO+ or AOSEPT PLUS for 3 months. Subjects completed performance surveys at 2 week, 1 month, 2 month and
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AOSEPT PLUS users. After 7 days of use, subjects completed an online survey. Consumers rated the performance of EasySept HYDRO+
across a range of attributes and compared the performance to their habitual AOSEPT PLUS solution. 3 High-resolution/accurate-mass (HR/
AM) mass spectrometry was used to detect and quantitate the relative amounts of surfactant retained on lenses from EasySeptHYDRO+R
after 20 hours of wear. PureVisionR2, ACUVUE OASYS, and AIR OPTIX AQUA lenses were soaked in solutions for 12 hours prior to patients
wearing lenses for 20 hours. 4 Results of in vitro study following FDA/ISO stand-alone procedure for disinfecting products. Test solutions were
modified with organic soil to create a more rigorous test condition. Primary criteria for effective disinfection are defined as a reduction in the
number of bacteria by a minimum of 3 logs (99.9%) and a reduction of mold and yeast by a minimum of 1 log (90%) within the recommended
disinfection time. Graphs depict mean log reduction measured after manufacturers’ recommended disinfecting time (soak only).
© 2015 Bausch & Lomb Incorporated. ®/™ are trademarks of Bausch & Lomb Incorporated or its affiliates.
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