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About Online Marketing: Challenges and Opportunities: Soheila Bostanshirin
This document discusses online marketing, including its history, opportunities, and challenges. It begins by defining online marketing as involving the use of interactive virtual spaces to promote and sell goods and services. It then reviews the historical background of online marketing emerging in the 1990s with early methods like banner ads. Opportunities for online marketing include its cost effectiveness, flexibility, global reach, and ability to build customer relationships. However, challenges also exist, such as lack of personal contact, security issues, and privacy concerns. The document examines different online marketing methods and concludes by contemplating solutions to challenges in the field.
Detailed Information
| Author: | ['ranny'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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