Table Of ContentSmeeta Mishra
Mathukutty M Monippally
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Online Communication Strategies for Managers
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Acknowledgements
We would like to thank all those individuals who participated in our research
and shared their experiences in online communication with us.
Siddharth Kalra patiently experimented with many ideas for the
illustrations until we finally zeroed in on the most suitable ones for the
themes discussed in the book.
Rajesh Kannan read the manuscript several times and gave us valuable
suggestions. Our anonymous reviewers also gave us helpful feedback. We
would like to thank them for their invaluable contribution to this book.
Mathukutty Monippally’s contribution to this book was made while he
was a full time professor at IIM Ahmedabad. He is grateful to the institute
for providing relevant facilities and support.
Smeeta Mishra
Mathukutty M Monippally
Contents
Acknowledgements vii
Prologue xiii
1. Managing Our Online Identities 3–21
Google Yourself Today! 3
Online Indiscretions: Impact on Reputation 4
Different Generations: Different Notions 6
Crafting and Managing Your Online Identity 10
Tips for Managing Your Online Identity 13
Conclusion 18
2. Global Virtual Teams: Challenges and Solutions 23–47
What is a Global Virtual Team? 23
Challenges Faced by Global Virtual Teams 24
Coping with Challenges Posed by Computer-
Mediated Platforms 32
Coping with Challenges Posed by Intercultural Differences 34
Virtual Team Leaders: Study Identifies Six
Leadership Practices 37
Virtual Meetings 39
Virtual Presentations 41
Conclusion 45
3. Email @ Work 49–73
Communicating Emotions Accurately on Email 51
The Neutrality and Negativity Effect of Email
Communication 52
Things to do while Composing and Replying to
Email Messages 57
Things Not to do while Composing and Replying
to an Email Message 62
Coping with Email Overload 66
Measures to Stop Email Overload 68
x Contents
4. Professional Networking on LinkedIn 75–101
Networking for Professional Growth 76
Job Search and Professional Networking 78
Networking in the Twenty-First Century 82
LinkedIn for Professional Networking 82
LinkedIn’s Growth in India and Its Implications 98
5. Blogging Basics 103–123
Types of Bloggers 105
Why Blog? 105
Tips on Blogging 110
Can You Make Money from Blogging? 118
Conclusion 119
6. Microblogging: Twitter 125–149
Twitter History 126
Getting Started on Twitter 129
Companies Successful on Twitter and What We
Can Learn from Them 138
Getting into Trouble for a Tweet 143
Tips for Twitter Users 145
7. Facebook: Friends, Fans, Likes and More 151–175
More than a Billion Users Strong 151
Facebook Profiles, Pages and Groups 152
Facebook Blunders: What not to do on the Social
Networking Site 166
Conclusion 171
8. Role of Social Media in Crisis Communication 177–203
Traditional Crisis Communication Strategies 178
The Rise and Rise of Social Media 181
Social Media and Crisis Communication
Management: Case Studies 183
Lessons in Online Crisis Communication 195
