One Strategy: Organization, Planning, and Decision Making

323 Pages·2009·1.8 MB·English

by  Steven Sinofsky

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ONE

strategy
Organization, Planning,
and Decision Making
Steven Sinofsky
Marco Iansiti
John Wiley & Sons, Inc.
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Copyright © 2010 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data
Sinofsky, Steven, 1965–
One strategy : organization, planning, and decision making/Steven Sinofsky,
Marco Iansiti.
p. cm. –
Includes index.
ISBN 978-0-470-56045-7 (cloth)
1. Strategic planning. 2. Business enterprises—Technological
innovations. I. Iansiti, Marco, 1961- II. Title.
HD30.28.S476 2010
658.4'012–dc22
2009035915
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
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To Melanie and Malena
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Contents
List of Blog Posts vii
Acknowledgments ix
Preface xiii
Chapter 1 Strategic Integrity 1
Chapter 2 Strategy: A Participatory Approach 17
Chapter 3 The Foundations of Strategic Integrity 59
Chapter 4 Integrity and Innovation 85
Chapter 5 Planning: Innovation, Risk, and Agility 107
Chapter 6 Organization: Matching Capabilities to Strategy 151
Chapter 7 Organization: What Managers Do 185
Chapter 8 Decision Making and Value Systems 227
Chapter 9 Personal and Organizational Growth 257
Chapter 10 Lessons from Aligning Strategy and Execution 277
Index 301
v
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List of Blog Posts
Chapter 2 Strategy: A Participatory Approach 17
Q: When You Look Down the Road, What Do You Think the
Organization Will Be Like? 20
12 Months and about 120,000 Words Later . . . 25
Perspectives on Partnering and the PC Ecosystem 42
Chapter 3 The Foundations of Strategic Integrity 59
An Allegory of Van Gogh and Batteries 61
Engineering Integrity—7 Elements of a High-Integrity
Engineering Organization 64
Please, Just One More Ride . . . Staying Sane during Development 71
“Cutting Is Shipping” 75
Stress or Pressure? 80
Chapter 4 Integrity and Innovation 85
Follow-Up: Innovation and Organization 85
Innovation and Organization 92
Empowerment in WWL (or the Allegory of the Cave) 98
vii
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viii list of blog posts
Chapter 5 Planning: Innovation, Risk, and Agility 107
Q: Innovation and Planning . . . 112
Agility in the Context of Planning 116
Risk-Taking in the Context of Planning and Agility 122
Next Steps for Planning 129
What, No Dilithium Crystals? Delivering on Scenarios 140
Vision Rollout—What to Expect . . . 145
Chapter 6 Organization: Matching Capabilities to Strategy 151
Thoughts on Mission, Vision, Planning, Tactics 152
Power of 3 and Working Together 168
5 Ws and H of the Product Cycle 172
From Brainstorming to Plan to Feature—Selling Your Ideas 177
Chapter 7 Organization: What Managers Do 185
What Do Managers Do and How Big Should My Team Be? 186
Ineffective Middle-Management Suck-ups 196
Manager Phenotypes 203
What Makes a Good 1:1 with Your Manager? 210
Where Does All the Time Go? A Week in the Life . . . 218
How I Spent FY07— Time Allocation Summary 222
Chapter 8 Decision Making and Value Systems 227
Accountability Jujitsu—Delegation and Empowerment 229
Conversation No. 37 234
Who Put These Lights in the Garage? 240
No Worries, We Have a . . . Great Repair Shop . . . 246
Learning as an Engineer—Rising from the Ashes of Failed Projects 251
Chapter 9 Personal and Organizational Growth 257
Tao of Career Management 258
Managing Your Career—The Journey or the Destination? 262
The Path to GM—Some Thoughts on Becoming a
General Manager 268
Chapter 10 Lessons from Aligning Strategy and Execution 277
Participatory Planning 287
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