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Download Ochieng - The Effectiveness of Social Media Advertising On College Going Social by ['Benigno Pagalilauan'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Ochieng - The Effectiveness of Social Media Advertising On College Going Social
This document is a research report submitted by Misedit, K in Ochieng to the School of Journalism and Communication Studies at the University of Nairobi in partial fulfillment of the requirements for a Master of Arts degree in Communication Studies. The report examines the effectiveness of social media advertising on social networking site users at the University of Nairobi. It contains chapters on the introduction and background, literature review, research methodology used which was a survey, presentation and analysis of the survey data, and a discussion of the findings, conclusions and recommendations. The survey found that social media advertising increased product awareness, purchasing intent and brand loyalty among university students who use social networking sites.
Detailed Information
| Author: | ['Benigno Pagalilauan'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 67 |
| Language: | English |
| Format: | |
| Price: | FREE |
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