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Objects of Desire: Consumer Behaviour in Shopping Centre Choices PDF

290 Pages·2005·1.112 MB·English
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by Charles Dennis| 2005| 290 pages| 1.112| English

About Objects of Desire: Consumer Behaviour in Shopping Centre Choices

What determines where people shop? Why would shoppers visit one shopping center rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centers. Developers wish to plan, build and/or improve shopping centers to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking.

Detailed Information

Author:Charles Dennis
Publication Year:2005
ISBN:9780230509481
Pages:290
Language:English
File Size:1.112
Format:PDF
Price:FREE
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