nyc dot street ambassadors

29 Pages·2017·8.32 MB·English

by  Carly Clark

BEYOND THE WORKSHOP:
NYC DOT STREET AMBASSADORS
WTS Annual Conference
May 18, 2017
Outreach and Red Tape
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TRADITIONAL OUTREACH STRATEGY
Community is
Planner has an idea Planner makes a plan Planner proposes plan
baffled
“WHAT THE?!
WHO ARE
“I’LL BRING
YOU?!”
YOU A
LIFETIME OF
HAPPINESS!”
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EQUITABLE OUTREACH STRATEGY
Planner wonders Planner dates Planner Community makes
about community community proposes plan an informed choice!
“I’LL BRING “I TOTALLY
YOU A KNOW
LIFETIME OF WHO YOU
HAPPINESS!” ARE AND
? WHY
YOU’VE
?
BEEN
THINKING
ABOUT
ME!!”
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Street Ambassadors
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In 2015, NYC DOT launched the
HOW WE DO IT
STREET AMBASSADOR PROGRAM
to open up our planning process.
The program is designed to be:
Equitable Flexible Respectful
Intentional about Work on weekends, We honor the time that
hearing from everyone morning rush, or busy New Yorkers are
evening events able to give
Actively seek out
underrepresented We literally meet Rather than making
groups people where they’re at people come to us, we
come to them
Speak the language
most comfortable to
who we’re with
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Street Ambassadors targeted high-volume community
WHERE HAVE WE
locations to expand the public’s feedback and knowledge of
GONE?
DOT’s Street Improvement Projects.
Bustling Streets Movie Theaters Community Events Churches
Supermarkets Rec Centers Loading Trucks Senior Centers
Libraries Parks Times Square
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2016 OUTREACH
ACHIEVEMENTS
82 Projects Supported
328 Individual Deployments
27,293 Giveaways Distributed
32,000 + Conversations with Public
&
• Project Deliverables • Portal
Management
• Heat Maps
• Data Crunching
• In-Depth Survey
Responses • Photo Archive
• Quotes from the • Desire Lines Maps
Public
• Delivery Windows
*Stats are for 2016 Calendar Year
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Incorporating Technology
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PEOPLE POWER Want the right people to fill out your online survey?
Bring it to the people!

+ =
STREET PHONE INSTANT DATA!
AMBASSADOR
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