Norm Architects

134 Pages·2016·49.25 MB·English

Modernism
Reimagined
MENU — MODERNISM REIMAGINED
MENU’s philosophy is simple. We want to make the world better, less
complicated, a little bit nicer to wake up to.
Collaborating with talented designers, we make objects to be trea-
sured now and forever. We work with some of the most exciting and
driven creative individuals from the worlds of architecture and design
to produce high-quality design with a crisp Scandinavian look.
At MENU we are obsessed with clever solutions for modern living.
We want to make beautiful objects for everyday use, whether that’s an
indispensable piece of kitchen equipment, a clever floating shelf or a
beautiful vase that adds the finishing touch to your living space.
Wherever we can, we work locally with craftspeople around the
world, preserving skills and creating the best modern design.
MENU — MODERNISM REIMAGINED 1
MENU — MODERNISM REIMAGINED MENU — MODERNISM REIMAGINED
2017
CONTACT
www.menu.as
CREATIVE & ART DIRECTION
Ouur Media
Menu Marketing
PHOTOGRAPHY
Jonas Bjerre-Poulsen
Zoltan Tombor
Lasse Fløde
Mikkel Rahr Mortensen
Preface
5
STYLING
Past, Present and Future of MENU
Pernille Vest 9
Sofie Brünner Modernism Reimagined
19
Carolyne Rapp
Profile: Afteroom
Studio0405 38
Profile: Søren Rose Studio
48
CONTRIBUTORS
Profile: Norm Architects
Cath Clarke 58
Benjamin Holtrop Profile: Grethe Meyer
68
Erica Choi
Nepal Projects
John Clifford Burns 74
Julius Juul Social Media: CPH, LA, NYC and Portland
85
Mario Depicolzuane
On Location: Furniture
Nana Hagel 91
Sharon Radish On Location: Accessories
127
Sigrid Schelde
On Location: Lighting
155
PRODUCT CATALOGUE 2017
Furniture
181
Accessories
205
Lighting
249
PREFACE
MENU’s philosophy is simple. We want to make the world better, less
complicated and a little bit nicer to wake up to. It’s a philosophy that
we’ve been honing over the last five years, building our brand by
constantly asking ourselves, “What matters most?”
Like my grandfather and father before me, I believe that design
matters most when a product is useful, timeless and made from honest
materials. At MENU, we’re obsessed with creating clever solutions for
modern living and are proud to make beautiful objects for everyday
use, be it a single dinner plate or a new dining table.
Our 2017 brand book highlights just some of the talented designers
that we work with. Together, we find new functions, new materials and
new production methods that honor MENU’s Scandinavian simplicity
Septembre Arm Chair and timeless aesthetics.
by Theresa Arns
Darkly Mirror Joachim Kornbek Hansen
by Nick Ross Design & Brand Manager at MENU
4 PREFACE 5
Tailor Sofa
by Rui Alves
Plinth Table Cubic
by Norm Architects
Conic Table Lamp
by Thomas Bentzen
6 MENU BRAND BOOK MENU BRAND BOOK 7
CELEBRATING FOUR DECADES OF MENU
Past,
Present
and Future
of MENU
Norm Wall Clock
by Norm Architects
8 MENU BRAND BOOK MENU BRAND BOOK 9
Godot Sofa We’ve always believed that
by Iskos-Berlin
good design matters when it’s
Peek Floor Lamp
by Jonas Wagell produced in a community where
Plinth Table Cubic it makes a difference.
by Norm Architects
Stackable Glass
by Norm Architects
MENU is a family-run company. We’ve been entrepreneurial since the We’re aware that our needs, expectations and the way we engage
get-go when our founders acquired a steel factory in rural Denmark with our homes will change. That’s why, at MENU, we keep an eye on the
and started to produce high-quality kitchen and silverware. trends that we see emerging in the industry, but don’t let them sway
Now, our family has grown, as have our collections, to include our own design philosophy of timelessness.
new faces, designers and friends around the world. We’re still a We know that furniture is something you invest in, that you hope to
family-run company—now in the third generation—and the spirit of not have to replace. What we really want to help create in the future is
innovation with which we launched continues to be the driving force a comfortable environment for our customers; objects and places that
behind our designs. will still look good years from now, that people will continue to enjoy
We’ve always believed that good design matters when it’s produced and find inspiration in. We want to make sure that the products we’re
in a community where it makes a difference. Since MENU was estab- making today will be the icons of tomorrow.
lished in 1978, we’ve invested in philanthropic causes and have worked Within the pages of our Spring/Summer 2017 brand book, we’d
with craftspeople around the world to preserve local skills while con- like to invite you into the world of MENU. You’ll find work by some of
tinuing to create the best in modern design wherever possible. the most exciting and driven creative individuals from the worlds of
Take our Nepal Projects: we’ve matched our Scandinavian aesthetics architecture and design. From furniture and accessories to textiles and
with the skills of local craftspeople in Nepal, helping to build the local homeware, MENU is proud to present an inventory of beautiful objects
community through the production of unique design objects. The re- for everyday use that what we’ve been dreaming up with industry lead-
sult is a range of beautiful items for the home, from handmade woolen ers from around the globe.
teddy bears to elegant cashmere textiles. We would also like to introduce you to just a few of those talented
Since MENU began, we’ve not only evolved with the times but stayed designers that we collaborate with. Søren Rose, a serial entrepreneur
one step ahead of the curve. Our spirit of innovation and inherent turned designer whose series of light sculptures for MENU was inspired
understanding of people’s daily needs is what has allowed us to develop by New York—his new home; Afteroom, a Taiwanese design duo
into one of Scandinavia’s leading design studios over the course of based in Stockholm who produce the elegant, modern forms of our
the last four decades. Now, we’ve built a strong universe that’s ready Afteroom furniture collection; and Jonas Bjerre-Poulsen, co-founder
to grow into the future. In 10 years time, we know that the world of Norm Architects, who has put his stamp on everything from teapots
will be different. to tables at MENU.
10 PAST, PRESENT AND FUTURE OF MENU PAST, PRESENT AND FUTURE OF MENU 11
Stem Vase
By Dubokk
PAST, PRESENT AND FUTURE OF MENU 13
Cage Table
by Form Us With Love
Stackable Glasses
by Norm Architects