Nonprofit Management: Principles and Practice

1140 Pages·2018·10.979 MB·English

by  Michael J. Worth

Nonprofit Management
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Nonprofit Management
Principles and Practice
Michael J. Worth
The George Washington University
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CQ Press
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Copyright © 2019 by CQ Press, an Imprint of SAGE Publications, Inc. CQ Press is a
registered trademark of Congressional Quarterly Inc.
All rights reserved. No part of this book may be reproduced or utilized in any form or by
any means, electronic or mechanical, including photocopying, recording, or by any
information storage and retrieval system, without permission in writing from the publisher.
Printed in the United States of America
ISBN 978-1-5063-9686-6
This book is printed on acid-free paper.
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Brief Contents
1. Preface
2. Acknowledgments
3. PART I UNDERSTANDING NONPROFIT MANAGEMENT, THE
NONPROFIT SECTOR, AND NONPROFIT ORGANIZATIONS
4. Chapter 1 Nonprofit Management as a Profession and a Field of Study
5. Chapter 2 Overview of the Nonprofit Sector
6. Chapter 3 Theories of the Nonprofit Sector and Nonprofit Organizations
7. PART II GOVERNING AND LEADING NONPROFIT ORGANIZATIONS
8. Chapter 4 Nonprofit Governing Boards
9. Chapter 5 Executive Leadership
10. PART III MANAGING THE NONPROFIT ORGANIZATION
11. Chapter 6 Ensuring Accountability and Measuring Performance
12. Chapter 7 Developing Strategy, Building Capacity, and Managing Risk
13. Chapter 8 Collaborations, Partnerships, and Mergers
14. Chapter 9 Managing Staff and Service Volunteers
15. Chapter 10 Marketing and Communications
16. Chapter 11 Advocacy and Lobbying
17. PART IV OBTAINING AND MANAGING RESOURCES
18. Chapter 12 Financial Management
19. Chapter 13 Philanthropic Fundraising
20. Chapter 14 Social Enterprise and Earned Income
21. Chapter 15 Government Grants and Contracts
22. PART V SPECIAL TOPICS
23. Chapter 16 Social Entrepreneurship and Innovation
24. Chapter 17 Governing and Managing International and Global Organizations
25. Conclusion
26. Appendix: Cases for Discussion
27. References
28. Index
29. About the Author
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Detailed Contents
Preface
Acknowledgments
PART I UNDERSTANDING NONPROFIT MANAGEMENT, THE
NONPROFIT SECTOR, AND NONPROFIT ORGANIZATIONS
Chapter 1 Nonprofit Management as a Profession and a Field of Study
A Revolution in Management
A Distinct Profession
Nonprofit Management as a Field of Study
Toward a Balanced Approach
Proceeding With Realism and Pride
Chapter Summary
Key Terms and Concepts
Questions for Discussion
Suggestions for Further Reading
Chapter 2 Overview of the Nonprofit Sector
America's Nonprofit Sector: A Historical Overview
Searching for a Common Vocabulary
Alternatives to Nonprofit
Size of the U.S. Nonprofit Sector
Differentiating the Nonprofit Sector
Emerging New Models
Commercialization and Tax Exemption
Implications for Nonprofit Managers
Chapter Summary
Key Terms and Concepts
Questions for Discussion
Suggestions for Further Reading
Chapter 3 Theories of the Nonprofit Sector and Nonprofit Organizations
Explaining the Nonprofit Sector
Explaining Nonprofit Organizations
Chapter Summary
Key Terms and Concepts
Questions for Discussion
Suggestions for Further Reading
PART II GOVERNING AND LEADING NONPROFIT ORGANIZATIONS
Chapter 4 Nonprofit Governing Boards
Types of Governing Boards
The Governing Board's Responsibilities
The Board and the CEO
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Explaining Board Behavior
Managing Nonprofit Boards
Nonprofit Board Effectiveness
The Challenge of Nonprofit Governance
Chapter Summary
Key Terms and Concepts
Questions for Discussion
Suggestions for Further Reading
Chapter 5 Executive Leadership
The CEO's Job
Management and Leadership
Overview of Leadership Theories
The Effective Nonprofit CEO
Founder Syndrome
Executive Transitions
Leading Change
Chapter Summary
Key Terms and Concepts
Questions for Discussion
Suggestions for Further Reading
PART III MANAGING THE NONPROFIT ORGANIZATION
Chapter 6 Ensuring Accountability and Measuring Performance
Defining and Ensuring Accountability
Mechanisms for Accountability
Measuring and Managing Performance
Performance Measurement: The Continuing Debate
Chapter Summary
Key Terms and Concepts
Questions for Discussion
Suggestions for Further Reading
Chapter 7 Developing Strategy, Building Capacity, and Managing Risk
Understanding Strategy
Strategic Planning and Strategic Management
The Strategic Planning Process
Writing the Strategic Plan
Developing an Operational Plan
Benefits and Limitations of Strategic Planning
Building Organizational Capacity
Defining and Understanding Capacity
Capacity Building in Action
A Model for Capacity Building
Capacity and Organizational Life Cycles
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Capacity Building Evaluated
Managing Risk
Chapter Summary
Key Terms and Concepts
Questions for Discussion
Suggestions for Further Reading
Chapter 8 Collaborations, Partnerships, and Mergers
Growing Interest in Collaboration
A Continuum of Relationships
Exploring Collaborations and Mergers
Drivers of Collaborations and Mergers
Obstacles to Collaboration and Merger
Conditions for Success
Collaborations and Mergers Within National Nonprofits
Cross-Sector Collaboration
Achieving Collective Impact
Chapter Summary
Key Terms and Concepts
Questions for Discussion
Suggestions for Further Reading
Chapter 9 Managing Staff and Service Volunteers
Human Resources Management
An Overview of Management Theories
Understanding Human Motivations
Applying Theories to Managing the Nonprofit Workforce
Managing Volunteers
Volunteer Management as a Career Field
The Future of Volunteerism
Chapter Summary
Key Terms and Concepts
Questions for Discussion
Suggestions for Further Reading
Chapter 10 Marketing and Communications
Defining and Understanding Marketing
Marketing Serves the Mission
Marketing Means Action
Marketing as a Process
The Marketing Mix
Building the Brand
Integrated Marketing Communication (IMC)
Crafting an Effective Message
Crisis Communications
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Social Media
Evaluating Marketing and Communication
Chapter Summary
Key Terms and Concepts
Questions for Discussion
Suggestions for Further Reading
Chapter 11 Advocacy and Lobbying
Basic Distinctions
Overview of Lobbying Law
Implementing an Advocacy Program
Continuing Issues and Concerns
Chapter Summary
Key Terms and Concepts
Questions for Discussion
Suggestions for Further Reading
PART IV OBTAINING AND MANAGING RESOURCES
Chapter 12 Financial Management
Definitions of Key Concepts
Understanding Nonprofit Finances
Nonprofit Financial Statements
Audits
Using Financial Ratios
Managing Endowment Funds
Developing and Managing the Budget
Financial Policies and Controls
Chapter Summary
Key Terms and Concepts
Questions for Discussion
Suggestions for Further Reading
Chapter 13 Philanthropic Fundraising
Definitions and Distinctions
Motivations for Giving
The Fundraising Process
Individual Donor Life Cycles
Campaigns
Managing Fundraising Programs
Ethics and Professional Standards
Chapter Summary
Key Terms and Concepts
Questions for Discussion
Suggestions for Further Reading
Chapter 14 Social Enterprise and Earned Income
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