Table Of ContentEdition KWV
Torsten Gully
Non-Profit-
Maximizing
Behavior in Supply
Chain Management
Edition KWV
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Torsten Gully
Non-Profit-
Maximizing
Behavior in Supply
Chain Management
Torsten Gully
Wiesbaden, Germany
Dissertation Universität zu Köln, 2013
Bis 2018 erschien der Titel im Kölner Wissenschaftsverlag, Köln
Edition KWV
ISBN 978-3-658-24087-5 ISBN 978-3-658-24088-2 (eBook)
https://doi.org/10.1007/978-3-658-24088-2
Library of Congress Control Number: 2019931814
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Acknowledgements
I must try to see the difference between my picture of a person and his
behavior, as it is narcissistically distorted, and the person's reality as it
exists regardless of my interests, needs and fears.
(Erich Fromm, The Art of Loving)
:VIany people helped me to find the right path. All these people I owe a debt of gratitude.
First of all, I would like to thank my supervisor Prof. Ulrich Thonemann for the tremendous
support and guidance he gave me throughout my dissertation. He inspired me in the endeavor
to understand the behavioral puzzle. His office door was always open for fruitful discussions,
and he supported me in arranging my research stay at Penn State t:"niversity. I would like to
thank Prof. Dirk Sliwka for kindly co-supervising the thesis and his thoughtful comments, as
well as Prof. Bernd Irlenbusch for heading the thesis defense.
For rnentoring and joint research I would like to thank: Prof. Felix Papier, his effort and
open-minded attitude added much to the success of this thesis. Prof. Elena Katok for her
great hospitality and helpful discussions at Penn State University. To Prof. Gary Bolton, Prof.
Thomas Mussweiler, and Bernie Quiroga for inspiring my research.
During my time as a PhD student, I was fortunate to be part of the diverse research com
munity at the Cologne Graduate School; therefore, I would like to thank Dagmar \Veiler,
Susanne Ludewig-Greiner, Dominik Becker, "Wiebke Breustedt, Mathias Dolls, Vanessa Drager,
Bjorn Hartig, Felix Kolle, Dominik Liebl, Ole :VIensching, Dirk Neumann, Dominik Orbach,
Julia Stauf, Sebastian Steinker, "'atalia Surkova, and Shujun Zhang. For sharing the passion
of behavioral research and the countless discussions I owe sincere and earnest thankfulness
to "\1ichael Becker-Peth, Svea Krell, Lisa Scheele, and Tobias Stangl. I a.m obliged to many
of my colleagues who supported me: Nicola Decking, Marcus Dettenbach, Fuctterer,
Tanja Haeger, Dominik Heinz, 13oy Hengstmann, Kai Hoberg, Simon Holler, .\Jadine Holtvogt,
Christina Jakobs, Sebastian Jucken, Anna Kupper, Philipp Laufenberg, Katharina l\achtsheim,
Philipp Naujoks, Silke Juttc, Henning Olbert, Raik ()z;,cn, Margarita Protopappa-Sickc, Ste
fanic Schiefer, l\Ionika Scholz, Jeanette Seifert, Johanna Rosenbusch, Ftank Schneider, Carina
von \Vehye, and Jingnan Zhu.
For the marvelous hospitality and broadening my horizon during my research stay at the
Penn State University, I am thankful to Saurabh Bansal, Beth Bower, Frank Germann, Terra
Ingram, Jorg Ki)nigstorfer, Mirko Kremer, Helen O'Leary, Terese Lehman, Cheng l\ie, Dominik
Papies, Chris Passodelis, Sharma Rashmi, Christian Schmitz, and Chen Zlwu.
Special thanks go to Tobias Behrens for his expertise in psychology and the fruitful discussions
at the joint-climbing sessions, and thanks go to Andreas Eichinger for helping me to finalize
the thc;,i;, and keeping me on track.
:VIany friends have helped me to stay sane through these years. Their support and care
helped me to overcome setbacks and to stay focused. I greatly value their friendship, and
I deeply appreciate their belief in me: Paul Bauer, Jennifer Buttner, Megan Chua, Simon
Drechsler, Stephanie Grofl, Andrea Haller, Elena Kreut7,er, Marina Kugler, Bryan Lim, Guoyi
Lin, Dairi Matsumoto, Sascha Mirsky, Eva "\1iiller, Stephanie .\Joirhomme, Anna Quatcharhe,
Stefan Rasche, Michaela Sclmnath, Nadine Soldanski, and .Jeannette Tillmetz.
"\!lost importantly, none of this would have been possible without the love and patience of
my family. I am deeply thankful for the support of my parents, Edith and Helmut, who taught
me early on to be curious and confident no matter what happens. Also, thanks to my siblings,
Astrid, and Holger for cheering me up and asking when exactly I would submit the thesis.
Cologne, April 2013
Torsten Gully
Vl
Contents
List of Figures XI
List of Tables XII
List of Abbreviations XIII
List of Symbols xiv
1. Introduction 1
1.1. Motivation
1.2. Non-Profit-Maximizing Behavior 2
1.3. Outline 5
1.4. Contribution 7
2. Risk Preferences of Informed Newsvendors 9
2.1. Introduction 10
2.2. Theory and Hypotheses Development 13
2. 2.1. .\J ewsvendor :VIodel 13
2.2.2. Experimental Kewsvendor Order Quantities 14
2.2.3. Research Hypotheses 15
2.3. Experimental Design and Procedures 17
2.3.1. Experimental Design 17
2.3.2. Experimental Procedures 18
Contents
2.4. Experimental Results 19
2.4.1. Analyses of Newsvendor Knowledge and Learning 19
2.4.2. Risk Classification 20
2.4.3. Order Quantities with Basic Information 23
2.4.4. Order Quantities with Enhanced Information 25
2.4.5. Robustness of Findings 29
2.5. Discussion 30
2.5.1. Summary of '.1ain Findings 30
2.5.2. Conclusion 31
Appendix 2.A. Experimental Design 33
Appendix 2.n. Additional Data . . . 41
3. Group Preferences and Forecast Sharing in Supply Chains 42
3.1. Introduction 43
3.2. Literature Review 45
3.2.1. Forecast Sharing Literature in Operations :VIanagement 45
3.2.2. Group Identity Literature in Experimental Economics 46
3.3. Problem Setting and Normative Solution . 48
3.3.1. Forecast Sharing Setting 48
3.3.2. :'iformative Solution 49
3.4. Experimental Design and Procedures 55
3.4.1. Experimental Design 55
3.4.2. Experimental Procedures 56
3.5. Hypotheses . . . . . . . . . ... 57
3.5.1. Demand Planner- Invested Effort 57
3.5.2. Production Planner - Production Volume 58
3.6. Experimental Results . . . . . 59
3.6.1. Overview of the Data 59
3.6.2. Invested Effort of Demand Planner 61
Vlll
Contents
3.6.3. Production Volume of Production Planner 66
3.7. Discussion ............. . 72
3. 7.1. Summary of :\.fain Findings 72
3. 7.2. Conclu;,ion 74
Appendix 3.A. Proofs . 78
Appendix 3.B. Experimental Design 86
Appendix 3.C. Additional Data ... 104
4. Fairness Preferences and Priming in Contracting 111
4.1. Introduction 112
4.2. Theory and Literature Review 114
4.2.1. Fairness Preferences Literature in Operations Management 114
4.2.2. Fairness Preferences Literature in Experimental Economics 116
4.2.3. Priming and Accessibility Literature 117
4.3. Experimental De;,ign and Procedure;, 119
4.3.1. Experimental Design 119
4.3.2. Experimental Procedures 121
4.4. Hypotheses . . . . . . . . . 122
4.4.1. Fairness Preferences 122
4.4.2. Chronic Accessibility of Fairness Preferences 125
4.5. Experimental Results 125
4.5.1. Awareness of Priming 126
4.5.2. Results for Hypotheses on Fairness Preferences 126
4.5.3. Results for Hypotheses on Chronic Accessibility of Fairness Preferences 130
4.6. Discussion 133
4.6.1. Summary of :\fain Findings 133
4.6.2. Conclusion 133
Appendix 4.A. Experimental Design 137
Appendix 4.B. Additional Data . . . 145
lX