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ebook ISBN: 978-1-61308-364-2
Contents
THE DO-NOT-SKIP-THIS INTRODUCTION
Can One Great Presentation Change Everything for Your
Business? Make You Rich? Influential? Powerful? by Dan Kennedy
SECTION I
PUTTING TOGETHER YOUR MOST POWERFUL
PRESENTATION
CHAPTER 1
Will You Be an Amateur or a Pro? by Dan Kennedy
CHAPTER 2
How To Be Fearless as a Presenter by Dustin Mathews
CHAPTER 3
Knowledge of Your Audience Is Power by Dan Kennedy
CHAPTER 4
What IS a Presentation? by Dan Kennedy
CHAPTER 5
™
The Speakers’ Formula by Dave VanHoose
1: Grab Attention
2: Build Rapport
3: Gain Credibility
4: Target Problems
5: Deliver Solution
6: Set Expectations
7: Social Proof
8: Show Benefits
9: Irresistible Offer
10: No-Risk Guarantee
11: Give Deadline
12: Call to Action
CHAPTER 6
Irresistible Offer Architecture® by Dustin Mathews
Triangle 1: Hot Buttons
Triangle 2: Added Value
Triangle 3: Reassurance
CHAPTER 7
The Structure of Promises by Dan Kennedy
Four Ways to Structure a Great Promise
CHAPTER 8
Presentainer® Secrets of Mass Persuasion by Dave VanHoose
1: Leading and Ending
2: The Yes State
3: The Seven-Minute Rule
4: Dynamism
CHAPTER 9
Demonstration in Presentations by Dan Kennedy
CHAPTER 10
Someone To Speak and Present To by Dustin Mathews
CHAPTER 11
No Two Audiences Are Created Equal by Dan Kennedy
SECTION II
PRESENTATIONS AND ONLINE MEDIA
CHAPTER 12
The Power of Webinars and Online Media
How to Speak While You Sleep by Dustin Mathews
1: Traffic
2: Registration
3: Build Excitement
4: The Presentation
5: Follow Up . . . Like Crazy!
6: Stick and Overdeliver
CHAPTER 13
It’s TV by Dan Kennedy
CHAPTER 14
StealthSeminar: Automate Your Presentations and Profits by Special
Guest Expert Geoff Ronning
What Is StealthSeminar?
Why StealthSeminar?
What Does a StealthSeminar Webinar Look Like?
Is Using StealthSeminar Ethical?
Automated Webinars versus Live Webinars
Types of StealthSeminar Events
SECTION III
FOLLOW-UP TO PRESENTATIONS
CHAPTER 15
Turning Leftovers into Rich Meals by Dan Kennedy
CHAPTER 16
The Post-Presentation Conversation by Dustin Mathews
CHAPTER 17
The Best Story Wins—or Does It? by Dan Kennedy
CHAPTER 18
How to Fuel a Business with Effective Presentations: Case
History by Mike Crow
$52+ Million Businesses with the Same Fuel
Why Don’t You Already Have a Great Circle of Connectors Bringing
You all the New Customers You Can Handle?
Stop Networking Start Connecting, with Connectors
How to Get Positive Results with Audiences of Connectors
About the Authors
Other Books By Dan Kennedy
Index
Free Gift Offer
THE DO-NOT-SKIP-THIS INTRODUCTION
Can One Great Presentation Change
Everything for Your Business?
Make You Rich? Influential? Powerful?
by Dan Kennedy
What’s the saying? Women want him and men want to be like
him.
Having a powerful presentation, stepping to a stage or being
on video, and delivering that presentation effectively can change a
lot of things, for a person and for that person’s business. It can do something
even bigger . . .
President Donald J. Trump.
If you can look at it as an object lesson, objectively, you know that this is an
unprecedented political/marketing miracle. It has many convergent, causative
factors, including his opponent. But central to President Trump’s h-u-g-e-l-y
successful destruction of virtually every norm and believed requirement of
campaigning was his mastery of powerful presentations. The Trump rallies were
brilliantly organized and choreographed events with his own presentation as
centerpiece. Were it not for his very deliberate effectiveness at delivering his
presentations, he would not be the 45th President of the United States. And make
no mistake, his presentations differed significantly from normal campaign
speeches in a number of important ways. That specific analysis is being done by
