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About Newer Sociability Media Perspectives
This chapter proposes combining uses and gratifications theory and social network theory to understand patterns of media use and sociality with social media. Uses and gratifications theory examines how individuals use media to fulfill needs but lacks focus on social outcomes. Social network theory focuses on networks and social capital outcomes but lacks individual profiles. Integrating the approaches could provide a framework that examines individual motivations and socio-psychological factors as well as resulting social networks and capital.
Detailed Information
| Author: | ['Dia Florin'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 30 |
| Language: | English |
| Format: | |
| Price: | FREE |
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