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About New Retail Concept Development: A Literature Review: Theme: Consumers & Producers
This document provides a literature review on new retail concept development (NRCD). It first discusses new product development (NPD) models and their usefulness for NRCD. It then reviews the limited existing research on new service and retail concepts. The literature shows that while NPD models explain retail format evolution at a macro level, they fail to address the micro process of developing individual retail concepts. The document concludes by proposing a conceptual NRCD model to address the gap in understanding the micro-level process of developing new retail concepts.
Detailed Information
| Author: | ['Pooja Soni'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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