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About New Product Development - Wikipedia
New product development (NPD) involves transforming market opportunities into products for sale. It requires understanding customer needs and the competitive landscape. The NPD process typically includes stages like ideation, product design, testing, and commercialization. It can be complex to manage for highly engineered products and often overlaps with engineering design. Conceptual models help structure the process, like the stage-gate model commonly used in consumer goods industries. The fuzzy front end involves early opportunity identification and concept development before formal product design begins.
Detailed Information
| Author: | ['atreyee dalal chowdhury'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 52 |
| Language: | English |
| Format: | |
| Price: | FREE |
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