Table Of ContentNEW EDITION
MARKET
oe
MOO JSANOD HSIIDNA SS3NISNG ILVIGZWHALNI Y3ddN
David Cotton David Falvey Simon Kent
2nd costae Compas ought ew
ey of Dat tetas ee nid
taupe, ls na Pee a
Ags aca opr fs ube sh Semper, a
Become nme weap rc rote Na
Bilis raas3I03
ak
Silay yesunesy
anc Spin Ey Marv Come, S.A, Pre oad
Spe an ro the ho to ns Hak cade
‘Soper caholer twice ove ome easy, ate a aod
Sore so,
Shh oad he ear te along ar sae els
[late tere tr crn tse ree, ra
remy nie re emir ey a Satan tes
Ie sols anpng ute acer et alan nse
thesia one Ran a ele one amar anion
pnt en rou es he frag mera pe
anu hana cnt. freng cvs, anager
Freenode
‘ste aay The af tare’ by See
iar ousid1 man mene Soca Pt as
Zee Ser est te
Seeing scree epee Ss
mica
epigh rail oe shape
Artnsaene Fa? fora 23, Sah a 2k,
Diner Putin, he, Pevsner py cae po
{etm a sth azo, Pas open psa Seve
{step rns rebate ay, DP a
ell pra hing pf tcat phic hel pn erase
pe ttosspy tit Osc pon Sng cs
Empl tue pass) cTem*onn pat Perret
Sets sen tre phar tn poy Dis
Disarm mtn Sere pat, Rr
2s Sita ps, Tse, Creer pi, Aa Cee,
etd a Asa ns Cathe pee 367
cea pr Chakn pre yO ns 33h
to). cheer pA, Cesta 9% 3a pron Sketaych orl
Sika Oslonn nar pac cane pt
(inten Pep on Pac: oes mse Lech 5.
Teas nee dpc are uur Sanee mee po
Pete se ne vee ee rae
Fo oro pe Sonn pg Ree ese arise ast
ino tat pa, Date pen Ze Mep
[Femesiea( ils v0 Sean pa, aon,
tsa fa deaer esa UTM Sar SW" pe,
‘Reng anon ea pail cher
aa) ee aie Ly Pte Peene
Pst mney hie Hale
SSANISNG J1VIGAWAALNI daddn
NEW EDITION
MARKET
008 3S4NOD HSITONA
David Cotton David Falvey Simon Kent
FT
FINANCIAL
_Map of the book
E
Unis a cabot Beating ileal Worusio dears Daaingwith 4 lraare
Communication VO} Cenmnwsalion eect geedand bat armumesion caren ication in
Counce? Tres fowmuicatns ——beaidoun— globalcorpany
Lstencg:anineatey ews ‘Sigs ei
‘leva racatra naazer
Ipeoatie med
Be Rees anita crete
1s executle - Weng: sees lal
Slovbied and elo: an avenues ponent
Discuss wat ith thw ‘Laan Resouces be al
ise. Reading: anning fore Wards for describing Reaching Spree cane
a es ‘ete hit Eee te 26 Sais lt
sed 2 risk maniagement ent
Unit 7 Tacuss ie axe Rang Inert shopping len. Preseniaians KGW Europe: Dec ds
Listening: An riers i bat heel
or ‘si a marating desta colts
eligi
Revision
unit
Grammar reference: page 130 ting Ml
Unies Ua aquialnal Read: she eye ieee Becolirg ren hoan Lene
BUTI trig siier” successhitezmtuinine- —oaetparaa) cma tee ot eres
Bewirong agua Moat per ihe prance 273
Thoin’ ‘Siecle
aoe Ting An tear este: tee
‘entrencan spedalis aa
7 itm Resostee
Unit 9 ays orring faze galing nce Wms Segottirg Vion ue Compan:
Raising finance (ai Totor 2emaene Nepotine a Fasc
Dogandet acage ta mace
its: A tee
= aeaing Ament opens aw fin
‘wei
Whoteeeple Reals Fyaomstefis-—andlugrorphint Ace ene
ipesanabeut Howe Hire ort Heer Communications
Pts ane deal
Coramet——Ustencg.tninteniew 4
arn omaabte thn cee: Bahr
Save tna eg epaet
Unitas penis Feoo'rg Clentie.tia —— Hounphrasas wit Ascing and Game ower: Manage
itis rohkr> alipsenacrisesna” —andwttawteyegrite guise pla
management reo! tines Gonnstand ddan, FEE aie
nese tng: A ita Eg: capa
Sieh aelemarage ser
Unit 2 Dag dente
Management Ca
styles
Reading ‘arageaent Primapeas2 gnectane |
ronapenellisie,—Cr0 Gunes oes Senses tum
Fetter weile sen Tore
Listening an iene
‘thar pelt ah
management S26
Tes ateence
Incnageer’ see
Unitas esa cared
Takeovers (areola
andmergers i
ecsirg Noking = maiger
rake work
stevia: reas
Thewesaand
Pesala
or Appat
Racine 1
v rcoveard
rider naling te
‘tig: pet
Reading: ew nese
Poca frcaetnu
vurntne rec eta
Debra tame
“elegnaning
Eisomers snd
sede Bart
Stores. oak
trends ana insse
prettat e of «
esate eae
‘ang por
Unies esa
The fut Pees
business
Audio sripts: page
Predera aac
pretabit en
Vocabulary Mle: pase 171
( What is Market Leader and who is it for?
Market Leader's multi-level business English course tor kusinesepeogle ad
sludents of business English. has been ceve.cped ia associat with re
Fheneiai Times, one ofthe eading scurcesof business in‘ormlicn In the world
ILevrslats of 4 ulls basce on soplss 0° grea Interest fo eeryore Ineolvec Tn
itematiora, business.
This rem edition of the Ue features new authentic texts ard
Tstenioasthraushott, re‘lectng he aves rend inthe business wei Ifyou ate
In business, re course w Il reat Improve yout ability to communicate in Enlist
in a wide range of business sinealions. you ora a sluden of kusiness. the
outse wil develop the comriunication sls you nee to sueceed in busiress
and wil anlage vaur knewledge uf the husiness wud. Everybody stulyirg ts
curse wil become mote went and centident in using the lnguage cf asics
Sard should irsease thelr career prospec's
The authors
David Falvey of) haz aver 70 years’ teaching and manzgetial experience inthe Uk,
Japan ard Hoy Kong, He has also worked os a teaches trator athe Brits. Council n
Tony, and ig nos Heat ct sha Engsh Langusge Cecte and P'neipa Lutute at Leadon
etiopalten Jnivasity
Simon Kent (ene) has ovel 15 vers! teaching experience including tee years es an
FP-company trainer in Berlin at th> time 3° Garman reurifet‘en. les currel2 a Scnive
leur 'n business sna yeneza!Lrgl sh. 25 well 2s having special responsi for
designing rev courses a: ordos Metinpolten Universite
David Coton ‘igh? has over 95 yeats experience teaching end teiningin ZF, ESP anc
English fee Business. ane ig he author af ruiveraus Bus ne
Agenda, War'lt of Busines, inernatinna Business Tics, and kaya Momuaetnent. He
Is also une of ‘he authors oi) e bes-sll ng Business Cisss. Ho sa Senior -ectre” at
ardor Metropalian University
latedation |
( What is in the units?
¥y of erasing act ne you ics the
ange ce as
Ys it ar mpartant nen words pce aichye ca seh You
tany out the lass inthe ni, goad busiresecleticnary. suchas che
loagman Business English Citioncr, wi alse help junto incrense ot
husiness vocabulary
‘You wil build up your cnofience In using English and yl npiuve your
Tluency trough icerstlyy cixaussion aces.
You wl nd autert rls una ait of ops tur he Foon ines
and other newspapers aid on ine business wastes, You will develop your
reading skis on leginessanlil business voeazulary. You will algo Beake to
{¥scis5 che Ideas and issues in the ales
ESSE) tu wil hoor authenic nte-yiws wlth businesspeople, Yo. will develon
1S
eating sills such as Retening for inforatan and note-taking,
PETES this section focusses an comman prohien actus. upnerintermedte lev
Yow lll aecura more accurate in yous usw uf anauvage, tach Unil contains a
Languege ceview bax wlith pruvides a review o* key grammar items
RSLS en cero p casera business cmmuiation shits ue- ss meting
Presentatons, taking part in meetings, nagot‘ating,telephoxlng, aid usr
{nglsh in sorial situations. tars Skil section caval a seul language
‘bos which provides you withthe language yau nese to carry aul che reais
business rascs i the book,
MMMM te cesses tnt sore sis topis uf ene vumt My ae
based on realli business problems or situacions snd allo you louse Ihe
Lunguage and comnurleation sls you rave developed ite working
‘though the unl. They ve you the upuorturices ta praclse your speaking
skllsin ea istic bushiesesilur'ons, Zach Case sy end wih a writ,
task ATUL. wrtng slabs i aorlded i the Warker Leace’eretice Fl
EGRET sitet Leeder upper intermeriste alse co“Laine te revisios units, based on
‘malarial covers in the precedirg e2ven Course Book wits. Ezch ro elon unit
is designed so that it ean he done In ue go a na unt aunt basi
bb
OVERVIEW 6 Everything that can be said
| vocattery can besald clearly. 9
20d con kas Ludwig Wegenstl ge,
S[estenng an palesophed
Improving
cer muntentone
resting
Inte ra eorrmunetler
lansege te
ldlons
>p:ite
rate ate
fan runleaton
treks
[cave stay
Fees
DEBS TT 00 wr st noes snd conmurestrt choose the thee mos inate fos
+ Mueney iste lans2ne ' esense of hurmaut
“+ anitensive savabuly srammaticel accuracy
«= being gon istene” + nacbeing said of mang mistakes
+ pysicsl pearance + anarsoreness of hed anguage
what other factors are important for communication?
@ Discuss these questions.
1 What farms itn art spehen communication can ya: ik Fo
crampleseas, eens
2 Whichofthesbovedoyothe using? Whit
rapes co people hae th them
4 Fancanthesepraslens 3p soked?
© whieh words below apply to good communicators? Which apply to bed
Good’ senimunieators?
‘communicators
farfculte coherent elcuent ‘went facussed
hesiant Inibled aaroverl pesasive rambling
responsive sonsitve succinct roso-vad
D vosstatory pe page 174
+ Communetion |
© Which ofthe words in Exercises have he following meanings?
2 reluclantin speak
3 ralkingir confused ap
4 able Inexpress “eas val
5 clear ard easy lo urderstand
6 good in poring paca
7 outgcieg,
8 reactingin a positive way
@ Complete histakby a omimunication epet sith te verbs rom the ax
“en cies
interne
eon engage clay canvuse mumble
"Good communicate rely. BE, meocle
andtake ic wal Ts a “hey maaan aye const
and hove relaved body la 1guage, but hey se:doi
and sop pech.evalkng.biheyeln't
something
Undetetind an wane
‘ey well ‘er usual oppor
ty.
When specs tfect'vecormmunicatars ae good
they da need t use unfamirremine.ogy thy
“by Ssing an easy te undeistand
ample. Furnes etheugh hey may
» and leave ts rin point axe
deklicnl ornation ees where
oppreprit, 2h ll nol ardlece
sight oftheir main messege. Really efect've
ourmusicat's who have theabilty tO waeesc.?
sl giving information. They dO ms essve ee?
thelr tener. They male thet peins clea. They
vill avoid techie terns, aibaviacins or ig
‘wih colesques, employens.cystomersard
supolias ae 2 valuable asst foray Buss
© 014 estes total and check your ane
{© Thinkota good communiestoryou ion: Explain why they are good a.
commurleting,
2) fiat
MRE) 0 0 2 tern tzniut, Maret
anager of Wetsze, 2 matting agency or mite media and answer he
Improving ates! Wess ametetngagaeyfor mele meda nd area
orgmuntcctlons! 4 Accard ng Lo Anuj Khana
2) hy have communesions improved. ea: yrs?
8) has canthey proven thatutie?
2 Whetexar pc ds he give af banks png cnmmuntions wh
cisions?
oy flepage AFL
© 07 12 ustentosne second pata the iene
2 Whats ike onsenences offing comnu-laon edo?
9 poviensn a tatccanrl acters
OF dys ng corres
faults in cash machines:
2 hic atts folwi-g develeaments'nconnticaan dare Aru? khanna
enpactie sneintre ure?
3) mere vee lor ustomers
1) muse freedom for compcnios ta convmunieate wth russomers
9) morecont oly cscamers aver he messages they cele
4) more conmsnicalloa between maces
@ sow do yu thik beslnss communica on wl change inthe fture?
EEEEIEY 69 wet retne adventeges end disodvemages fr companies ofusing e-mail?
S218 osc rs es se rr pe 8G on
Communication — it’s much easier said than done
By Dare Bascsgne
Trust is key in an
open organisation
eae
Saounctiton ca Veoae of 0
oye aes
Para
Seo este
piper Tt
Ste eee sed
Inthe enmoany here ty are,
of mooeae sys Keeton Fee,
SGeurtich, Sr gpocationa teen
Ie tose ang to eect cee
‘uentrtps arte
‘Senge hat metal hoe a
TPREFERRED IT WHEN HE
Kip REMIND HIS GoNPUTER,
senbing SLY EMAILS
a
erplree stg et tence
ede
sound sho ebiee aud ak to pie
Tie a ts
Tec ecu tec
Ste es
medal brn
cesrea Teena
* waeectgen te
See te at
‘ena peote wor 1 wand
{formato one aéaleorncans
‘ecryons tinkaa anurese
“2004 gomiiinntor en she
‘Tar poblenis-tatcmplojos
{iy seenyge than te need share
teaueesons arse
See eae. "Tae gosrnea ce
‘romps tolt threatened, “hr
vest era lagy Sti
‘thier owe cfanleton ane
‘aber dtgcrtaent
parent: yates on offer.
ortega tone
Idle Skat esieing exe sub
aking sis sar era els
movers encourage the cari ot
syn ermannation, eas te
FINANCIAL TIMES
