Table Of ContentTourism, Hospitality & Event Management
Michael Z. Ngoasong
Ogechi Adeola
Albert N. Kimbu
Robert E. Hinson Editors
New Frontiers
in Hospitality
and Tourism
Management in
Africa
Tourism, Hospitality & Event Management
This book series covers all topics relevant in the tourism, hospitality and event
industries.Itincludesdestinationmanagementandrelatedaspectsofthetraveland
mobility industries as well as effects from developments in the information and
communication technologies. “Tourism, Hospitality & Event Management”
embraces books both for professionals and scholars, and explicitlyincludesunder-
graduateandadvancedtextsforstudents.Inthissettingthebookseriesreflectsthe
close connection between research, teaching and practice in tourism research and
tourismmanagementandtherelatedfields.
Moreinformationaboutthisseriesathttp://www.springer.com/series/15444
(cid:129) (cid:129)
Michael Z. Ngoasong Ogechi Adeola
(cid:129)
Albert N. Kimbu Robert E. Hinson
Editors
New Frontiers in Hospitality
and Tourism Management
in Africa
Editors
MichaelZ.Ngoasong OgechiAdeola
OpenUniversityBusinessSchool LagosBusinessSchool
TheOpenUniversity Pan-AtlanticUniversity
MiltonKeynes,UK Lagos,Nigeria
SchoolofHospitalityandTourism
UniversityofJohannesburg
Johannesburg,SouthAfrica
AlbertN.Kimbu RobertE.Hinson
SchoolofHospitalityandTourism UniversityofGhanaBusinessSchool
UniversityofSurrey UniversityofGhana
Guildford,Surrey,UK Accra,Ghana
SchoolofHospitalityandTourism
UniversityofJohannesburg
Johannesburg,SouthAfrica
ISSN2510-4993 ISSN2510-5000 (electronic)
Tourism,Hospitality&EventManagement
ISBN978-3-030-70170-3 ISBN978-3-030-70171-0 (eBook)
https://doi.org/10.1007/978-3-030-70171-0
©SpringerNatureSwitzerlandAG2021
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Contents
Introduction:NewFrontiersinHospitalityandTourismManagement
inAfrica. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
MichaelZ.Ngoasong,AlbertN.Kimbu,OgechiAdeola,
andRobertE.Hinson
ManagingTourismforEconomicDevelopmentinAfrica:Past,
ProspectsandPolicyImplications. . . . . . . . . . . . . . . . . . . . . . . . .. . . . . 15
OluwatosinAdeniyiandOludeleFolarin
DestinationPersonalityasPredictorofSymbolicConsumption
inNigeria’sTourismIndustry. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
OladipupoF.AjeyalemiandAdeniyiD.Olarewaju
SouthernAfrica’sMorphingintoaMICETourismSpace:
CriticalInsightsforInstitutionalInvestors. . . . . . . . . . . . . . . . . . . . . . . 55
ZibanaiZhou
AHolisticApproachtoEventPortfoliosTowardsAchievingStrategic
LeveragingObjectives:TheCaseofCapeTowninSouthAfrica. . . . . . 73
JaniceHemmonsbeyandTembiM.Tichaawa
InvestigatingtheDialogicCommunicationsPotentialoftheBotswana
TradeandInvestmentCentreWebsiteforDestinationBranding. . . . . . 89
RobertE.Hinson,AnneRenner,JohnPaulB.Kosiba,OgechiAdeola,
NnamdiO.Madichie,andMichaelNkrumah
NationBranding:TheNationBrandasaDestinationMarketing
AxiomforAfricanTourism. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
TafadzwaMatiza
SustainableSupplyChainManagementPracticesintheHospitality
andTourismSectorinAfrica. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125
PortiaP.S.SifoloandUnathiS.Henama
v
vi Contents
TheSharingEconomyintheAfricanContext:Implications
fortheHospitalityIndustry. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143
OlgaNovikova
DeterminantsofMicro-entrepreneurshipinUrbanTouristCentres
ofSierraLeoneandMorocco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
MichaelZ.NgoasongandAsmaJafari
AwarenessandUsageofGovernmentPoliciesbyWomenTourism
EntrepreneursinCameroon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
SamZ.NjinyahandMirabellPendati
ManagingSportsforDomesticTourismPromotionintheAfrican
Context. . . .. . . . . . . . . . . . . .. . . . . . . . . . . . . .. . . . . . . . . . . . . .. . . . 193
SiyabulelaNyikana,TembiM.Tichaawa,andAlbertN.Kimbu
CorporateSocialResponsibilityandSustainableManagement
PracticesintheOkavangoDelta,Botswana. . . . . . . . . . . . . . . . . . . . . . 209
ThatoT.Mackenzie,LesegoS.Stone,PatriciaK.Mogomotsi,
andGoemeoneE.J.Mogomotsi
Re-ImaginingCommunity-BasedTourisminRuralAfricaThrough
NetworksandManagementInnovation. . . . . . . . . . . . . . . . . . . . . . . . . 227
PiusSiakwahandRegisMusavengane
TheEffectsofRegionalTradeAgreementsonInternationalTourist
FlowsintheMiddleEastandAfrica. . . . . . .. . . . . . .. . . . . .. . . . . . .. 245
LukeE.Okafor,UsmanKhalid,andOgechiAdeola
TheFutureofHospitalityandTourismManagementinAfrica. . . . . . . 263
MichaelZ.Ngoasong,AlbertN.Kimbu,OgechiAdeola,
andRobertE.Hinson
About the Editors
MichaelZ.Ngoasong obtainedhisPhDinScience,TechnologyandSocietyatthe
UniversityofNottingham,UK.HeiscurrentlyaSeniorLecturerinManagementand
DirectorofMastersandMBAProgrammes,TheOpenUniversityBusinessSchool,
UK.HeisalsoaSeniorResearchAssociateattheSchoolofTourismandHospital-
ity, University of Johannesburg, South Africa. He has conducted funded research
projectsondevelopment-ledtourismentrepreneurship,digitalentrepreneurshipand
women entrepreneurship in Africa. His research has been published in Annals of
TourismResearch,TourismManagement,JournalofSmallBusinessManagement,
Journal of Small Business and Enterprise Development, Strategic Change and
Energy Policy. He is the subject matter expert in International Entrepreneurship
and Marketing for the Academy of International Business (Sub-Saharan Africa
Chapter).
OgechiAdeola isanAssociateProfessorofMarketingandtheHeadoftheDepart-
ment of Operations, Marketing and Information Systems at the Lagos Business
School, Pan-Atlantic University, Nigeria. Her research interests include tourism
andhospitality,womenentrepreneurship,strategicmarketing,anddigitalmarketing
strategies in sub-Saharan Africa. She has published academic books and papers in
top scholarly journals including Annals of Tourism Research, Journal of Business
Research, Industrial Marketing Management, International Marketing Review,
Tourism Economics, and Tourism Recreation Research. Her co-authored articles
won Best Paper Awards at international conferences in 2016–2019, consecutively.
[email protected]
AlbertN.Kimbu isaSeniorLecturerinHospitalityandTourismandtheDirector
of Postgraduate Research in the School of Hospitality and Tourism Management,
UniversityofSurrey,Guildford,UK.HeisalsoaSeniorResearchAssociateatthe
School of Tourism and Hospitality, University of Johannesburg, South Africa. He
holdsaPh.D.inTourismfromNottinghamTrentUniversitywherehealsoworked
as a Lecturer, before joining the University of Surrey. Albert’s research on
vii
viii AbouttheEditors
developmententrepreneurship,womenandinclusivedevelopmentinhospitalityand
tourismhasbeenpublishedintheleadingtourismandmanagementjournalssuchas
TourismManagement,AnnalsofTourismResearch,JournalofSustainableTourism
and Journal of Small Business Management, and has received funding from the
BritishAcademy,NewtonFund,UKRIGlobalChallengesResearchFund,andEU
MarieSklodowska-Curie.
Robert E. Hinson is the Head of Department of Marketing and Entrepreneurship
and Acting Dean at the University of Ghana Business School. He is a Visiting
Professor at the University of Free State Business School, Bloemfontein,
SouthAfrica.HehasalsoservedasRectorofthePerezUniversityCollege,aprivate
UniversityinAccra,Ghana.HeholdstwoPhDsinMarketingfromtheUniversityof
Ghana and in International Business from Aalborg University in Denmark. He has
taught in North America, Australia, Asia, Europe and in several African countries.
His research has been published in Journal of Business Research, The Service
Industries Journal, Tourism Management Perspectives, International Journal of
Contemporary Hospitality Management, Corporate Governance, International
Journal of Market Research, Journal of Relationship Marketing and Thunderbird
International Business Review. He is a Non-Executive Director at Camelot Com-
panyLimitedandSteeringCommitteeMemberoftheDANIDA/USAID/EUfunded
BusinessSectorAdvocacyChallenge(BUSAC)ProgrammeinGhana.
Introduction: New Frontiers in Hospitality
and Tourism Management in Africa
MichaelZ.Ngoasong,AlbertN.Kimbu,OgechiAdeola,and
RobertE.Hinson
1 Introduction
Hospitalityandtourism(H&T)havebeencomponentsofAfricanpoliticaleconomy
and socio-cultural life for several centuries. Despite demographic and sociological
peculiaritieswithinAfrica,theconsiderablegrowth intheH&T sectors since 2000
hasmadeAfricatobecomeavitalpartoftheglobaltourismeconomy.Thishasbeen
fuelled by several factors, including its rich and diverse tourism products, increas-
ingly business friendly government policies, changing the global perception of
Africa as a tourist destination, ICTs and digitization and the development of com-
mercialandsocialH&TrelatedenterprisesinAfrica.Thisisthefirstbookofitskind
to provide a management perspective to the full historical, contemporary and
geographicalbreadthoftheH&TlandscapeofAfrica.Itdrawsonmulti-disciplinary
M.Z.Ngoasong(*)
OpenUniversityBusinessSchool,TheOpenUniversity,MiltonKeynes,UK
SchoolofHospitalityandTourism,UniversityofJohannesburg,Johannesburg,SouthAfrica
e-mail:[email protected]
A.N.Kimbu
SchoolofHospitalityandTourism,UniversityofSurrey,Guildford,Surrey,UK
SchoolofHospitalityandTourism,UniversityofJohannesburg,Johannesburg,SouthAfrica
e-mail:[email protected]
O.Adeola
LagosBusinessSchool,Pan-AtlanticUniversity,Lagos,Nigeria
e-mail:[email protected]
R.E.Hinson
UniversityofGhanaBusinessSchool,UniversityofGhana,Accra,Ghana
e-mail:[email protected]
©SpringerNatureSwitzerlandAG2021 1
M.Z.Ngoasongetal.(eds.),NewFrontiersinHospitalityandTourismManagement
inAfrica,Tourism,Hospitality&EventManagement,
https://doi.org/10.1007/978-3-030-70171-0_1
