New Economy — New Competition: The Rise of the Consumer?

170 Pages·2001·27.007 MB·English

by  David Asch, Brian Wolfe (auth.)

New Economy - New Competition
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New Economy -
New Competition
The Rise of the Consumer?
David Asch and Brian Wolfe
* © David Asch and Brian Wolfe 2001
All rights reserved. No reproduction, copy or transmission 01
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and Patents Act 1988.
First published 2001 by
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A catalogue record for this book is available from the British Library.
Library 01 Congress Cataloging-in-Publication Data
Asch. David, t948-
New economy-new competition. the rise of the consumer?
f David Asch and Brian Wolle
p. cm.
Includes bibliographical references and index_
ISBN 0-333-77823-5
I. Consumers- United States-Attitudes.
2. Consumers-Europe-Attitudes. 3. Consumers·
preferences- United States. 4. Consumers· preferences
Europe. 5. New Age consumers. 6. Consumer protection.
7. Product safety. 8. Green marketing. 9. International
trade-Sociological aspects. 10. Competition. International.
I. Wolle, Brian. It. nIle.
HF54 t5.33.U6 A83 2000
381.3'094- <1c21 00--052419
10 9 8 7 6 5 4 3 2 I
10 09 08 07 06 05 04 03 02 01
Formatted by The Ascenders Partnership. Basingstoke
Printed and bound in Great Britain by
Creative Print and Design (Wales),
Ebbw Vale
This book is dedicated to
Susan and Joy with love
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Contents
Page
List of Figure:.' lim/ Tub/ex ix
Foreword xi
1 Introduction I
1.1 The Changing Nature of Competition 4
1.2 Globalization 17
1.3 Outline of the Book 20
2 Consumer Views 22
2.1 Consumer Behaviour 22
2.2 Consumers' Perception of Price and Value 26
2.3 Consumers' Perceptions of Quality 30
2.4 Undemanding the Properties of Goods and Services :n
2.5 The Buying Decision Process 34
2.6 A Developing Framework for Understanding Consumers 38
3 The Nature of Markets 41
3.1 Analysing Industries and Markets 41
3.2 Industry Development 47
3.3 Understanding Competition 51
4 The Legislative and Regulatory Framework 62
4.1 Controlling Competition 62
4.2 The Environment, Health and Safety 75
vu
5 Supply Chain Management
5.1 An Example of How One of the Best Companies Manages ils
Operations 79
5.2 Key Factors in FomlUlating it Supply Chain Strategy 83
5.3 Managing Supply Chains in Service Industries 90
6 Markets in Action 93
6.1 "I11C Personal Computer Market 9.1
6.2 International Air Travel 99
6.3 Telecommunications 105
6.4 The Car Industry 109
6.5 Retailing 116
7 The Way Ahead 126
7.1 Revisiting Consumers and Competition 126
7.2 The Impaci of Developments in Infommtion and
Communication Technologies 127
7.3 Concluding Thoughts 146
Re!ercllce,\' ami Funher Rcading 149
Index 151
List of Figures and Tables
Page
Table 1.1 Imports and exports as a percentage orGO!' in 1998 18
Table 3.1 Own-label penetration in European packaged grocery 00
Table 4.1 Thc OFT's performance in 199~ 63
Table 4.2 Examples from the European Union 71
Table (,.1 Holiday prices across the European Union 125
Table 7.1 On-linc households. 1998 and 2002 I2R
Table 7.2 PC and Internet shopping penetration 128
Table 7.3 Dcmognlphics ofon1inc buyers 129
Tabk 7.4 Top ten Internet shopping categories 129
Figure 2.1 Framing odd price endings 29
Figure 2.2 Continuum of evaluation for dinercnl types of product 35
Figure 2.3 The live-stagc buying process 37
Figure 2.4 Understanding customer choice 39
Figure 3.1 The five competitive forces 43
figure 3.2 Sequence of value chains: a value system 52
Figure 5.1 Order rulfilment ul Mureoni "
Figure 5.2 Marconi·s supply chain model 88
Figure 7.1 Understanding customer choice 130