New Developments in the Theory of Networks: Franchising, Alliances and Cooperatives

383 Pages·2011·1.78 MB·English

by  Josef Windsperger

Contributions to Management Science
Forfurthervolumes:
http://www.springer.com/series/1505
.
Mika Tuunanen Josef Windsperger
l l
Ge´rard Cliquet George Hendrikse
l
Editors
New Developments
in the Theory of Networks
Franchising, Alliances and Cooperatives
Editors
AdjunctProf./Docent,Dr.MikaTuunanen Prof.Dr.JosefWindsperger
UniversityofJyva¨skyla¨ UniversityofVienna
Jyva¨skyla¨ UniversitySchoolofBusiness CenterofBusinessStudies
andEconomics Bru¨nnerStraße72
POBox35 1210Vienna
FI-40014UniversityofJyva¨skyla¨ Austria
Finland [email protected]
mika.tuunanen@uku.fi
Prof.Dr.GeorgeHendrikse
Prof.Dr.Ge´rardCliquet ErasmusUniversityRotterdam
UniversityofRennes1 RotterdamSchoolofManagement
InstituteofManagement(IAE) Burg.Oudlaan50,OfficeT08-56
11rueJeanMace´ 3062PARotterdam
35708Rennes,Cedex7 TheNetherlands
France [email protected]
[email protected]
Funding from the Austrian Federal Ministry of Science and Research in Vienna is gratefully
acknowledged.
ISBN978-3-7908-2614-2 e-ISBN978-3-7908-2615-9
DOI10.1007/978-3-7908-2615-9
SpringerHeidelbergDordrechtLondonNewYork
#Springer-VerlagBerlinHeidelberg2011
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Contents
NewDevelopmentsintheTheoryofNetworks:Introduction .............. 1
JosefWindspergerandMikaTuunanen
PartA Franchising
ContractDesignandDecisionRights
DeterminantsofContractualCompletenessinFranchising ............... 13
GeorgeHendrikseandJosefWindsperger
DelegationandAutonomyinFranchising ................................... 31
Begon˜aLo´pez-Ferna´ndezandSusanaLo´pez-Bayo´n
AllocationofDecisionRightsinInternationalFranchiseFirms:
TheCaseofMasterandDirectFranchising ................................ 45
NadaMumdzˇiev
IncentivesandOwnershipStrategy
IncentivesandControlinCompany-OwnedVersusFranchised
Outlets:AnEmpiricalStudyattheChainLevel ........................... 59
DidierChabaud,ArnaudLavitd’Hautefort,andSte´phaneSaussier
PluralFormandFranchisorPerformance:EarlyEmpirical
FindingsfromEurope ........................................................ 75
Fre´de´ricPerdreau,Anne-LaureLeNadant,andGe´rardCliquet
v
vi Contents
Strategy,CompetitionandInternationalizationofFranchiseFirms
InnerStrengthAgainstCompetitiveForces:SuccessfulSite
SelectionforFranchiseNetworkExpansion ................................ 93
ThomasEhrmannandBrinjaMeiseberg
MarketSaturationorMarketConcentration:Evidence
onCompetitionAmongU.S.LimitedServiceFranchiseBrands ......... 117
RobertE.StassenandMarkoGru¨nhagen
AModelofOptimalInternationalMarketExpansion:
TheCaseofUSHotelChainsExpansionintoChina ...................... 135
E.HachemiAlioucheandUdoSchlentrich
EntrepreneurshipandFranchising
IstheTheoryofEntrepreneurshipApplicabletoFranchising? .......... 155
JenniTorikka
FranchisingandRegulation
RegulatingtheFranchiseRelationship:FranchisorOpportunism,
CommercialMoralityandGoodFaith ..................................... 179
AndrewTerryandCaryDiLernia
EffectofNewRegulationonFranchisingPerformance:
AnExploratoryStudyinSpain ............................................. 195
VictoriaBordonaba-Juste,LauraLucia-Palacios,andYolandaPolo-Redondo
PartB Alliances
ValueCreationinNetworkRelationships
TheEfficacyofRelationalGovernanceandValue-Creating
RelationalInvestmentsinRevenueEnhancement
inSupplier–BuyerRelationships ............................................ 211
MuhammadZafarYaqubandRudolfVetschera
NetworkedResourceAccessandNetworkedGrowth:ADouble
NetworkHypothesisontheInnovativeEntrepreneurialFirm ........... 239
AnnaGrandoriandEugeniaCacciatori
Contents vii
OrganizationofInnovationthroughAlliances
ANetworkApproachtotheStructureandOrganization
ofJointR&DProjects ....................................................... 259
NievesArranzandJ.CarlosFdez.deArroyabe
StrongTies,WeakTiesandtheManagementofInnovation:
TheCaseofDanishandGermanSMEs .................................... 277
SusanneGretzinger,HolgerHinz,andWenzelMatiaske
KnowledgeManagementinNetworks
OrganizationofKnowledgeTransferinClusters:
AKnowledge-BasedView ................................................... 299
MarijanaSrec´kovic´ andJosefWindsperger
InfluenceofNetworkMaturityonOrganisationalLearning
andKnowledgeTransferinStrategicAlliances ........................... 317
AnaAleksic´ Miric´
PartC Cooperatives
BehavioralLogicsandGovernanceofCooperatives
GemeinschaftandGesellschaftinCooperatives ............................ 339
JerkerNilssonandGeorgeHendrikse
TheRoleofSocialCapitalintheDevelopment
ofCommunity-BasedCo-operatives ........................................ 353
RichardLangandDietmarRoessl
.
Contributors
HachemiAliouche WhitteoreSchoolofBusinessandEconomics,Universityof
NewHampshire,15AcademicWay,Durham,NH03824,USA,Hachemi.Aliouche
@unh.edu
Nieves Arranz Faculty of Economics and Business Administration (UNED),
SendadelRey11,28040Madrid,Spain
Victoria Bordonaba-Juste Marketing Department, University of Zaragoza,
GranV´ıa,2,C.P.50005,Zaragoza,Spain
Eugenia Cacciatori Institute of Organization and Information Systems (IOSI),
Management and Technology Department, Universita` Bocconi, via Roentgen 1,
20136Milano,Italy
Didier Chabaud University of Avignon (BNC), IUT-TC, 337 Chemin des
MeinajariesBP61207,84911AvignonCedex9,France
Ge´rardCliquet CREMUMRCNRS6211,Universite´ deRennesI,IGR-IAEde
Rennes, 11, rue Jean Mace´, CS 70803, 35708 Rennes Cedex 7, France, gerard.
[email protected]
Juan Carlos Fdez. de Arroyabe ESIC Business and Marketing School, Av
Valdenigrales,s/n,28223,PozuelodeAlarco´n,Spain,[email protected]
ArnaudLavitd’Hautefort YTAE29,rueDanielleCasanova,75001Paris,France
Cary Di Lernia Faculty of Economics and Business, University of Sydney,
Sydney,NSW,Australia
Thomas Ehrmann Institute of Strategic Management, Westfa¨lische Wilhelms-
Universita¨tMu¨nster,Leonardo-Campus18,48149Muenster,Germany
Anna Grandori Institute of Organization and Information Systems (IOSI),
Management and Technology Department Bocconi University, Via Roentgen 1,
20136Milano,Italy,[email protected]
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