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About New CMO Guide Ebook
This document provides guidance for a new Chief Marketing Officer (CMO) on assessing their company's current marketing situation and developing a strategic plan. It outlines key areas for the CMO to evaluate, including understanding the internal marketing team, evaluating external resources and stakeholders, assessing the company's marketing foundation, and taking inventory of current marketing efforts. The document emphasizes the importance of the CMO gaining a thorough understanding of the past marketing approaches before developing a new customized strategy based on an assessment of the company, people, market and products. It provides tips for the CMO to effectively communicate with stakeholders, understand expectations, and avoid making immediate changes before completing a full evaluation.
Detailed Information
| Author: | ['telo77'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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