New Business in India: The 21st Century Opportunity

246 Pages·2008·0.768 MB·English

by  Paul Davies

New Business
INDinIA
The 21st Century Opportunity
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World Scientific Series on 21st Century Business
ISSN: 1793-5660
Vol. 1 New Business in India: The 21st Century Opportunity
by Paul Davies
Forthcoming:
Vol. 2 Indian Economic Superpower: Fiction or Future
edited by Jayashankar M. Swaminathan
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1
World Scientific Series on
21st Century
Business
New Business
INDIA
in
The 21st Century Opportunity
PAUL DAVIES
Onshore Offshore Ltd, UK
World Scientific
NEW JERSEY • LONDON • SINGAPORE • BEIJING • SHANGHAI • HONG KONG • TAIPEI • CHENNAI
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Published by
World Scientific Publishing Co. Pte. Ltd.
5 Toh Tuck Link, Singapore 596224
USA office: 27 Warren Street, Suite 401-402, Hackensack, NJ 07601
UK office: 57 Shelton Street, Covent Garden, London WC2H 9HE
Library of Congress Cataloging-in-Publication Data
Davies, Paul (Paul J.)
New business in India : the 21st century opportunity / by Paul Davies.
p. cm. -- (World Scientific series on 21st century business, ISSN 1793-5660 ; v. 1)
Includes bibliographical references and index.
ISBN-13: 978-981-279-042-2
ISBN-10: 981-279-042-X
ISBN-13: 978-981-279-044-6
ISBN-10: 981-279-044-6
1. India--Commerce--21st century. 2. India--Economic conditions.
3. India--Social conditions. I. Title.
HF3784.D38 2008
658.1'10954--dc22
2008020250
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.
Copyright © 2008 by World Scientific Publishing Co. Pte. Ltd.
All rights reserved. This book, or parts thereof, may not be reproduced in any form or by any means,
electronic or mechanical, including photocopying, recording or any information storage and retrieval
system now known or to be invented, without written permission from the Publisher.
For photocopying of material in this volume, please pay a copying fee through the Copyright
Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, USA. In this case permission to
photocopy is not required from the publisher.
Typeset by Stallion Press
Email: [email protected]
Printed in Singapore.
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For Ruth, Phil, Alex and Phoebe
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A C K N O W L E D G E M E N T S
I want to record my thanks to various people in India for their support and
help and especially Selwyn Abraham and Suresh Chukkapalli. If ever I begin
to think India and Indian business will defeat even me — they have unfail-
ingly come to the rescue.
I also want to record my appreciation of Martin Palmer, the ace sales-
man, who over the years has taught me far more than I will ever be able to
put into practice and who remains a constant inspiration.
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C O N T E N T S
Acknowledgements vii
Preface India — The 21st Century Opportunity and xi
Why You Should be Part of It!
Chapter 1 India Now 1
Chapter 2 Why India? 25
Chapter 3 Understanding Indians and Indian Business 43
Chapter 4 The Domestic Market 61
Chapter 5 Which Products, Services and Sectors — And Why 77
Chapter 6 Barriers to Entry and How to Overcome Them 95
Chapter 7 Creating the Business Case and the Business Plan 107
Chapter 8 How to Enter the Market: Partnership, Distributorship, 135
Joint Venture, DBOT, or Do It Yourself
ix