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Download Net Words: Creating High-Impact Online Copy by Nick Usborne in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Net Words: Creating High-Impact Online Copy
A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Detailed Information
| Author: | Nick Usborne |
|---|---|
| Publication Year: | 2002 |
| ISBN: | 9780071380393 |
| Pages: | 273 |
| Language: | English |
| File Size: | 0.789 |
| Format: | |
| Price: | FREE |
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