Download Nestlé Plan-O-Chain Supply Chain Case Study Competition PDF Free - Full Version
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About Nestlé Plan-O-Chain Supply Chain Case Study Competition
Nestlé launched its new instant noodle brand Maggi Hotheads in 4 spicy flavors in 70 towns across India in July 2016. The brand targets youth and young adults. Initial sales were promising. Nestlé plans to expand Maggi Hotheads' presence to 120 towns by late 2016 and 250 towns by mid-2017, aiming for 50% coverage of towns where classic Maggi is present by 2018. Students are asked to develop an end-to-end business strategy including expansion approach, 2-year demand forecast, manufacturing footprint and capacity, ideal product age on retailer shelves, and a finished goods stock policy.
Detailed Information
| Author: | ['Saurabh Rana'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 4 |
| Language: | English |
| Format: | |
| Price: | FREE |
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