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About Namit Khetan (114) - EFFECT OF MOBILE MARKETING ON YOUNGSTERS-1 PDF
This document discusses a project on the effects of mobile marketing on youngsters. It was submitted by Namit Khetan to the University of Mumbai in partial fulfillment of the requirements for a Bachelor of Management Studies degree. The project aims to study how mobile marketing influences consumption patterns in young consumers. It notes that mobile marketing provides an effective way for companies to directly target young people and that understanding how it affects consumer acceptance is important for marketers. The proliferation of mobile technologies has made one-to-one personalized marketing possible and changed advertising strategies.
Detailed Information
| Author: | ['Rajal Karwadiya'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 62 |
| Language: | English |
| Format: | |
| Price: | FREE |
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