My way. My

32 Pages·2017·1.96 MB·English

by  Ros Argent

V V
V
OCTOBER 2017
Vision Now magazine
My . My way.
versatile. simple.
comprehensive. smart.
prestigious. small.
sophisticated. speed.
distinctive. sensible.
It’s up to you.
Every SPECTRALIS is instantly
recognisable because we never
H
sacrifice the core DNA needed for b
m
G
confident clinical decision making. g
n
So what’s the difference? You are. eri
e
n
gi
n
Call 01442 502330 today to choose E
g
the SPECTRALIS that is right for you, ber
el
your practice and your patients. eid
H
©
7
1
E
B
K.
U
1
0
0
9-
0
www.LoveYourOCT.com 32
1
3
The natural comfort
your patients deserve.
The lens care solution that matches
the pH balance of tears.*
With the pH level of tears*, Hy-Care™
is the multipurpose solution that’s gentle
on your patients’ eyes. And because
it contains Hyaluronan – a naturally
occurring lubricant found in the eye**–
your patients will enjoy naturally
comfortable vision.
www.coopervision.co.uk
* Abelson, M.D., Udell, I.J. and Weston, J.H. Normal human tear pH
by direct measurement. Arch. Opthalmol. 1981. Feb;99(2):301.
** Goa, K.L. and Benfield, P. Hyaluronic acid. Drugs. 1994.
47(3)536-566.
IVnside V
V
29
Vision Nowmagazine is published by
Peekay Publishing Ltd for The PK National
Eyecare Group Ltd, the UK’s largest 4 9
purchasing group for independent opticians.
News
4 Final line-up for NEG/iDay Editor’s comment
conference
7 Essilor launches driving lens
9 Imaging expert joins Heidelberg NEG member practice, Focalpoint Opticians in south west London,
11 100% Optical registration opens threw open its practice doors to guests from the health, beauty
13 Hoya holds Yuniku launch event and lifestyle blogging community last month for an open evening
15 Dunelm introduces lenses range with CooperVision to promote its Biofinity Energys contact lens.
The aim of the event was to raise awareness of the link between
15 An independent view
digital device use and eye fatigue, and the options available to

Why the APPG is so important
help alleviate visual discomfort.
19 Product profile
The bloggers were able to try the lenses and have a go on CooperVision’s 360˚

Up your eco-game with Esprit
virtual reality Biofinity Energys lab. Speaking after the event, Focalpoint CLO,
20 Advertorial Gurminder Pandya, said the practice was happy to partner with the contact lens
My SPECTRALIS – my way firm for the event, as it underscored its endeavour to always offer the most
suitable products to provide patients with the best vision, comfort and health.
21 Advertorial
Dailies Total1: that’s the one I wear Offering the most suitable products for patients’ individual needs is one of the
keys to clinical and business success for independent practices. It is why NEG
22 iShow preview
works with its Preferred Suppliers and others to ensure that members are kept

Get set for the iShow informed and up-to-date – whether it be through the pages of Vision Now, the
26 Practice matters annual Building for Success conference and accompanying iShow exhibition, its
partnership with SPECS network or via social media.
Clinical audits: how important
are they?
Last month, NEG launched a dedicated YouTube channel to help Preferred Suppliers
28 Style Spotlight share content about their products and technologies. The channel currently
features a number of product innovation videos and practitioner testimonials,
Opticans abroad: so far yet so close
with more to follow. Find the channel by searching for ‘National Eyecare Group’
30 Suppliers’ directory and then subscribe – because after all, you wouldn’t want the beauty bloggers
knowing more about eye health and product innovation than you…
@PK_NEG Nicky Collinson
Editor
Editor Nicky Collinson BA (Hons)
[email protected]
Editorial PA Sharon Hicks The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the
[email protected] right to amend them. Any such contribution, whether it bears the author’s name, initials or pseudonym, is accepted
on the understanding that its author is responsible for the opinions expressed in it and that its publication does
Fashion Editor Joan Grady not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication
[email protected] should be original, unpublished work and are accepted on the basis that they will not be published in any other
journal. Acceptance of materialfor publication is not a guarantee that it will be included in any particular issue.
Business Editor Phillip Mullins FBDO Copyright © 2017 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or
[email protected] transmitted in any form or by any means, including photocopying and recording, without the written permission
of the publishers. Such written permission should also be obtained before any part of this publication is stored in
Design and a retrieval system of any nature.
Production Rosslyn Argent BA (Hons)
Publisher Michael C Wheeler FCOptom DipCLP FSMC FAAO
VISION NOWis published byPeekay Publishing Ltd for The PK National Eyecare Group Limited, Clermont House, Cranbrook, Kent TN17 3DN
VISION NOWis printed byP&P Litho Ltd, Ashford, Middlesex TW15 1AB
Vision Now OCTOBER 2017 3
NEWS
2 Eyespace
Eyespace has announced a licensing
partnership with Jaguar Land Rover, which
will see Eyespace develop, produce and
distribute the first-ever range of sunglasses
and optical styles for the motoring giant
1 NEG/Proven Track Record
under both the ‘Range Rover’ and ‘Land
Rover’ labels. With the ‘Above and beyond’
tagline sitting at the heart of the new
collections, Eyespace will launch a premium
men’s collection of 20 Land Rover sunglass
models in January 2018. A Land Rover
New license deal with iconic British brand
optical collection will further strengthen the
brand’s presence, while ‘super-luxe’ Range Rover collections will follow later in 2018.
Eyespace managing director, Julie Abel, said: “As a proudly British company, passionate
about showcasing the incredible innovation that comes out of the UK, we are delighted
that this new partnership will provide the optical industry with another opportunity to
champion world-class design and manufacturing. The new high-performance collections
will appeal for their attention to designer-detail, authentic styling and the unparalleled
quality that is legendary to the Land Rover name. As our first designer licensed brand, Land
Rover Eyewear marks a meaningful and important addition to the Eyespace portfolio as we
continue to succeed in our product and distribution expansion objectives.”
3 mark’ennovy
Comedian Simon Evans
mark’ennovy is to manufacture a range of silicone hydrogel contact lenses for myopia
As the final line-up for this year’s joint NEG
management and presbyopia in partnership with the Brien Holden Vision Institute (BHVI).
and Independents Day conferences, on 5
mark’ennovy will bring its manufacturing capabilities to the venture while BHVI will provide
and 6 November at the Ricoh Arena, are
patented designs such as EDOF (extended depth of focus) designs. CEO and founder of
confirmed there’s still plenty of time to
mark’ennovy, George Sarrouf, said: “Since its inception in May 1997, mark’ennovy has
book your place. As well as a chance to gain
always opted to differentiate itself from standardised mass manufacturing and marketing,
business and clinical insights from some of
by catering to the more complex fields of astigmatism and presbyopia, with a constant
the best in the independent business, this
tenaciousness of premium quality and service, and now with the Brien Holden Institute
year’s iNight on Sunday 5 November will
backing us up, we are looking forward to achieving new milestones in visual correction for
see comedian Simon Evans take to the
improving patients’ quality of life throughout its span.” News of a product launch was said
stage to entertain guests and delegates
to be coming “soon”.
fresh from his five-star reviewed
performance in Edinburgh in August.
Nick Atkins, director of Proven Track Record 4 Silhouette
which organises iDay, said: “I’m delighted
with this year’s final line-up. Whilst the
Perry Moore has taken up the role of
content of the conference is serious in its
managing director of Silhouette UK. Formerly
mission to support the independent sector
the MD of Marcolin, Perry succeeds David
with quality business advice and ideas, it’s
Chalmers who has moved to become global
also great to have some fun at the same
sales director at Silhouette’s headquarters in
time. Simon Evans will be known by many
Linz, Austria. Speaking of his new
through his TV appearance such as Live at
appointment, Perry said: “I have long been a
the Apollo and is sure to bring the house
Silhouette fan and am excited to be joining
down with his wry observational humour.”
the global leader in rimless eyewear at such a
To view all the speakers across the two
pivotal time, following a new direction for the
days, and to book a place, visit brand with the launch of its Silhouette Vision
www.independentsday.co.uk. Remember, Sensation programme. My previous
the NEG Building for Success conference is experience in the UK and Eire will be
free for members and their practice teams. invaluable in assisting the development of the
Turn to page 20 for our preview of this company, and I look forward to building on
year’s iShow. the success of each of the Silhouette brands.” Perry Moore
4 Vision Now OCTOBER 2017
1
C
0
3
0
9
M
C
d.
o
M
#lovewhatwesee eyespace-eyewear.co.uk | 01527 870 550
Bausch + Lomb ULTRA®
with MoistureSeal Technology
™
Your patients need a lens that will let them
embrace the digital age
Bausch + Lomb ULTRA® features the highest oxygen transmissibility
and lowest modulus among leading silicone hydrogel lenses1
WATER ASPHERIC
BRAND Dk/t MODULUS
CONTENT OPTICS
ULTRA 163 70 46%
(cid:22)
OASYS 147 73 38%
BIOFINITY 160 82 46% (cid:22)
AIR OPTIX AQUA 138 102 33%
www.bausch.co.uk
References: 1 Data on File. Bausch & Lomb Incorporated, Rochester, NY; 2013 Comparison Memo.  Manufacturers own data Contact Lens Clinical Pocket Guide 3rd Edition;
sponsored by the Association of Optometric Contact lens educators (AOCLE)
NEWS
5 Essilor 6 Charmant
Multi-pair option for new driving lens
Essilor is aiming to help its independent
partners capture market share in the Strellson eyewear coming soon
emerging ophthalmic driving lens category
The premium men’s fashion brand Strellson and Charmant Group are entering into a new
with its new Road Pilot lens. The branded
collaboration for eyewear to be available from spring/summer 2018 and previewed at Opti
driving lens is being offered exclusively
in Germany in January. “Innovation, passion and unmistakable style are at the heart of
with a new Crizal Drive anti-reflective
Strellson,” said Thorsten Link, managing director of Strellson. “With Charmant, we are
coating in unique single vision and Varilux
teaming up with a highly experienced eyewear company that shares our uncompromising
forms. It can be further enhanced with
commitment to quality, the fashion world and also has a strong international presence.”
Transitions XTRActive, in a multi-pair
proposition. Essilor commercial director,
“We are very proud and pleased about our new partnership with Strellson,” added Masao
Randeep Gill, said: “The consumer multi-
Miyachi, president and CEO of the Charmant Group. “Our companies share the same core
pair proposition is compelling as the Varilux
values and are passionate in creating great products with love to detail and
lens is designed to be kept in the car where
uncompromising quality. Strellson, the prestigious men’s brand, is the perfect addition to
it is needed, and needed by law in France,
our state-of-the-art range of eyewear products.”
Spain and Switzerland.
“Consumers can keep Road Pilot Transitions 7 Mid-Optic
XTRActive in their car and keep their first
pair for everyday use,” Randeep continued.
A new partnership, to be launched on World Sight Day (12 October), will see national
“Multi-pair sales are increasing in the UK,
charity SeeAbility and Mid-Optic working together to make eyecare accessible for people
and our partners are outperforming the
with learning disabilities and autism. Working closely with Mid-Optic, SeeAbility hopes to
market average here as we train their staff
increase awareness of the problem within the optical sector and provide the specialist
on how to recommend to patients their best
information and support practitioners need to make their practices more accessible.
visual solution.” Sales training on how to
present the new product in multi-pair
Managing director of Mid-Optic, Tony Walker, said: “I was shocked when I first heard about
options will be offered under a new CET the scale of the issue and I knew that we just had to offer our help as a company and all
accredited training programme called Keys my all staff agreed. This situation has to be addressed nationally and with our links to
to Road Pilot. The Crizal brand is being thousands of eyecare professionals across the country we are in an ideal position to reach
further reinforced through Essilor’s out to the people who can make a difference.” SeeAbility’s new practical guide to
sponsorship of the Channel 4 weather supporting people with learning disabilities and autism through an eye exam is available
forecast until the end of October. to download at www.seeability.org
charity’s fundamental aim in fully
8 Shamir
supporting patients and getting the best
treatment, support and information.”
Shamir UK will donate £2.50 to Breast
Cancer Care for every pair of Shamir The company is also changing its red
branded progressive lenses sold during branding to pink in October, and hosting an
October. Phil Bareham, general manager of online sweepstake at: www.justgiving.com/
Shamir UK, said: “Breast Cancer Care is close fundraising/shamir-uk-digital-sweepstake. A
to Shamir’s heart. Consequently, we want set of fundraising point-of-sale is available
to ensure our fundraising supports the for practices to support the campaign. In the pink for cancer charity
Vision Now OCTOBER 2017 7
M
- u
www.comfort15.com c l
o ti
f
mi o
n
Comfort 15 g c
s al
o
o
n
-
THE No.1 SECOND
CHOICE FOR TORIC
PATIENTS
When a soft toric just doesn’t work...
Comfort 15 is the go-to miniscleral lens for unsuccessful
soft toric wearers and is ideal for any patient requiring crisp,
Comfort 15 is ideal for:
comfortable and stable vision.
• Unsuccessful soft toric wearers
• Active patients who require enhanced and stable vision
• Dry eye sufferers who need all-day comfort
If you think your patients would benefit from Comfort 15,
01424 850620 | www.comfort15.com
please call or visit:
NEWS
9 Stepper 1 1 Louis Stone Optical
Stepper’s SI-30113, “a clear winner” New styles follow successful year
Stepper’s SI-30113 has only been available in the UK for a very short time but is rapidly Louis Stone has launched its latest frame
proving a favourite, says the company. “The SI-30113 brings together three winning elements,” catalogue both online and in a hard copy
explained Stepper MD, Peter Reeve. “Firstly, the frame is on-trend with its ultra-thin plastic version. More than 100 new models have
profile. Secondly, the shape is fashionably large, but not over large, making it suitable to been introduced, including many retro
most faces. And thirdly, Stepper has added a pretty detail on the temple that appeals to shapes in acetate and stainless steel, some
those who want a modern frame that isn’t too plain and has some embellishment.” with keyhole bridges. The company has
reported another successful year, which has
The frame’s TX5 front allows the frame to curve around the facial contours, while slim beta seen a large rise in sales in frames,
titanium sides provide great strength combined with flexibility. “Stepper selects the best instruments and cases/cloths. The largest
materials to deliver the job demanded of each frame part,” Peter continued. “Add to all this growth has been in exports, particularly
a weight of just 6.2g, suitability for most lens types and SI-30113’s hypoallergenic properties, frames, and the appointment of two frame
and the frame is a clear winner.” The SI-30113 is available in Rose Shell, Shell and Plum designers in the last 12 months has been of
with complementary temple detailing. particular significance, said the company.
Sales expansion has also led to three new
employees being taken on and the opening
1 0 Heidelberg Engineering of a media office in London, mainly to deal
with export enquiries.
Imaging expert Tim Cole has joined
Heidelberg Engineering as clinical market 1 2 Lenstec
development manager after six years with
Topcon. Tim, who trained as an NHS
ophthalmology photographer at Manchester Lenstec Optical Group has been awarded
Royal Eye Hospital, said: “The Spectralis is certification for the EN ISO 13485:2016
amazing. I always knew that it was a very Medical Devices Standard. “This standard
specialised piece of technology but the involves a stringent and intensive 10-day
more I have got to know its functionality audit of all our procedures, culture and supply
the more amazed I am. Moving from a chain across the business,” said Nigel Castle,
camera to a laser for image capture is Lenstec Optical Group MD. “EN ISO 13485:2016
always going to bring a different quality. is much harder to accomplish than ISO9001
The Spectralis’s precision in capturing so to achieve this highly-prized
images of the back of the eye surpasses accreditation, there has been 18 months of
Tim Cole anything that I have ever seen before.” dedicated hard work by Paul Kibble, group
quality manager, Chris Kellard and the
Heidelberg Engineering UK director, Krysten Williams, added: “We are very focused on management teams across all sites.” The
strengthening our education team, via our Academy, and to hold our position as leaders in company has also just been audited for the
clinical education. Tim comes to us with quite a pedigree and will help us with education at Investors in People 6th Generation Standard
every level from hospital, research and High Street optometry.” and is due the award shortly.
Vision Now OCTOBER 2017 9
TX5 / Titanium
STEPPER (UK) Limited
11 Tannery Road
Tonbridge
Kent
TN9 1RF
01732 375975
www.stepper.co.uk
Frame style shown: SI-30113