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About Must Read - Effects of Mobile Marketing On Consumer Decision Making Process
This document discusses the effects of mobile marketing on the consumer decision making process. It covers the five stages of the consumer decision making process: need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior. Mobile technology allows marketers to connect with customers anytime and anywhere. Through mobile marketing messages, marketers can act as external cues that help consumers recognize needs and wants, triggering the decision making process. The document focuses on how mobile marketing impacts each stage of the consumer decision making process.
Detailed Information
| Author: | ['asrabatool'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 30 |
| Language: | English |
| Format: | |
| Price: | FREE |
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