Multimodal Composing: Strategies for Twenty-First-Century Writing Consultations

239 Pages·2019·3.418 MB·English

by  Lindsay A. Sabatino (editor), Brian Fallon (editor)

MULTIMODAL COMPOSING

MULTIMODAL COMPOSING
Strategies for Twenty- First- Century
Writing Consultations
EDITED BY
LINDSAY A. SABATINO
BRIAN FALLON
UTAH STATE UNIVERSITY PRESS
Logan
© 2019 by University Press of Colorado
Published by Utah State University Press
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in part, by Adams State University, Colorado State University, Fort Lewis College,
Metropolitan State University of Denver, University of Colorado, University of Northern
Colorado, Utah State University, and Western State Colorado University.
∞ This paper meets the requirements of the ANSI/NISO Z39.48–1 992 (Permanence of
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ISBN: 978- 1- 60732- 845- 2 (paperback)
ISBN: 978- 1- 60732- 846- 9 (ebook)
DOI: https:// doi .org/ 10 .7330/ 9781607328469
Library of Congress Cataloging- in- Publication Data
Names: Sabatino, Lindsay A. (Lindsay Ann), author. | Fallon, Brian (Brian J.), author.
Title: Multimodal composing : strategies for twenty-first-century writing consultations /
Lindsay A. Sabatino, Brian Fallon.
Description: Logan : Utah State University Press, [2019] | Includes bibliographical refer-
ences and index.
Identifiers: LCCN 2018050267 | ISBN 9781607328452 (pbk.) | ISBN 9781607328469
(ebook)
Subjects: LCSH: English language— Rhetoric— Study and teaching (Higher) | Mass
media— Authorship— Study and teaching (Higher) | Visual communication. | Oral com-
munication.
Classification: LCC PE1404 .S23 2019 | DDC 808/.0420711— dc23
LC record available at https:// lccn .loc .gov/ 2018050267
Cover illustration © Idea Studio / Shutterstock
For Ben Rafoth—
teacher, mentor, and friend.

CONTENTS
Preface
Brian Fallon and Lindsay A. Sabatino ix
1 Introduction: Design Theory and Multimodal Consulting
Lindsay A. Sabatino 3
2 Storyboard(ing): Multimodal Tool and Artifact
Brandy Ball Blake and Karen J. Head 23
3 Artist and Design Statements: When Text and Image Make Meaning
Together
Brian Fallon 38
4 Brochures: Helping Students Make Good Design Decisions
Sohui Lee and Jarret Krone 51
5 Academic Research Posters: Thinking Like a Designer
Russell Carpenter and Courtnie Morin 67
6 Prezi and PowerPoints Designed to Engage: Getting the Most Out
of Quick- and- Dirty Pathos
Shawn Apostel 81
7 Infographics: A Powerful Combination of Word, Image, and Data
Alyse Knorr 97
8 ePortfolios: Collect, Select, Reflect
Lauri Dietz and Kate Flom Derrick 110
9 Web- Design Tutoring: Responding as a User
Clint Gardner, Joe McCormick, and Jarrod Barben 125
viii COnTEnTS
10 Podcasts: Sound Strategies for Sonic Literacy
Brenta Blevins 140
11 Multimodal Video Projects: Video—D oing by Example
Patrick Anderson and Florence Davies 153
12 Public Service Announcements (PSAs): Focused Messages for
Specific Audiences
Alice Johnston Myatt 170
13 Professional Identity and Social Media: Consulting Personal
Branding Projects
James C. W. Truman 182
14 Copyright and Citations for Multimedia Sources
Molly Schoen and Sarah Blazer 196
Glossary 211
About the Authors 215
Index 219
PREFACE
Brian Fallon
Fashion Institute of Technology, SUNY
Lindsay A. Sabatino
Wagner College
We began writing this book on an airplane. We were on our way home
from the 2015 International Writing Centers Association conference
in Pittsburgh, where Lindsay led a roundtable discussion on tutoring
multimodalities. Brian had been at that roundtable because, like many
of the other participants, he was looking for resources to share with
his consultants to prepare them for the variety of multimodal projects
students bring to the Writing Studio at FIT. It just so happened we were
seated next to each other on our flight home, and by the time we got
to Charlotte, North Carolina, we had decided we would put together an
edited collection that would cover a number of frequently seen multi-
modal projects in the writing center.
We both studied at Indiana University of Pennsylvania under the
guidance of our shared mentor and dissertation director, Ben Rafoth.
For years, we have grabbed Ben’s A Tutor’s Guide off our shelves to
provide consultants insight on any number of tutoring situations. We
thought it would be great to have a book similar to Ben’s that covers
multimodal projects, offering consultants strategies and background
information. The structure of the chapters for this book is inspired
by Ben’s careful and thoughtful attention to the learning needs and
interests of consultants. We owe Ben a great deal of thanks not only
for his example but also for his advice as we worked our way through
this process.
As the options for effective communication become more visu-
ally and technologically demanding, writing center consultants are
more likely to come across texts that are dynamic and multimodal.
DOI: 10.7330/9781607328469.c000