Multimedia-based Instructional Design: Computer-based Training, Web-Based Training, Distance Broadcast

478 Pages·2004·5.14 MB·english

by  William W. Lee

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About This Book
Why is this topic important?
Making training solutions available in a timely manner is increasingly critical to add value
to an organization. Training groups that are seen to be responsive and in touch with the
corporation’s needs are perceived to add increased value. Therefore, a consistent, replica-
ble, and efficient instructional design model that enables rapid development is increas-
ingly critical. Projects move faster when everyone in a training organization or project
team understands, adopts, and follows a consistent model.
What can you achieve with this book?
The purpose of this book is to provide a consistent, replicable, and efficient model that will
get training and performance solutions to market at the time they will provide the opti-
mum benefit.
How is this book organized?
This book is divided into four parts. Part One is Multimedia Needs Assessment and Analysis.
This part explains the activities that must be completed for twelve types of analysis and as-
sessment and a rapid analysis model that can be used once each of the individual activities
is completely understood. Tools are provided for each type of assessment and analysis to
document and track the data and results of analysis. Part Two is Multimedia Instructional
Design, which explains how to develop a Course Design Specification. A Course Design Spec-
ification creates the “rules” for all project members to follow to make a project run more
efficiently and effectively. Again, tools are provided to complete each activity. Part Three is
Multimedia Development and Implementation, which outlines the common and unique ele-
ments of producing computer-based, web-based, distance broadcast, and performance-
based solutions. Useful task tracking and development tools accompany the explanation of
each delivery media. Part Four is Multimedia Evaluation. This part describes how an organi-
zation can develop an evaluation strategy and, further, how to create an evaluation plan for
each project. Specific instructions on how to collect and analyze data within each project
plan are included to help project teams complete an evaluation that is credible, consisting
of both validity and reliability. Four appendices contain completed examples of tools, and a
fifth appendix shows examples of the tool templates that are included on the CD ROM.
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About Pfeiffer
Pfeiffer serves the professional development and hands-on resource needs of
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their jobs better. We deliver proven ideas and solutions from experts in HR de-
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sional, Pfeiffer is the source you can trust to make yourself and your organi-
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Essential Tools Pfeiffer’s Essential Tools resources save time and
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Multimedia-Based Instructional Design
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Multimedia-Based
Instructional Design
C O M P U T E R - B A S E D T R A I N I N G
W E B - B A S E D T R A I N I N G
D I S T A N C E B R O A D C A S T T R A I N I N G
P E R F O R M A N C E - B A S E D S O L U T I O N S
S E C O N D E D I T I O N
William W. Lee
Diana L. Owens
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Copyright © 2004 by John Wiley & Sons,Inc.
Published by Pfeiffer
An Imprint ofWiley.
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Multimedia-Based Instructional Design,Second Edition.Copyright © 2004 by John Wiley & Sons,Inc.
Reproduced by permission ofPfeiffer,an Imprint ofWiley.www.pfeiffer.com
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ISBN:0-7879-7069-7
Library ofCongress Cataloging-in-Publication Data
Lee,William W.
Multimedia-based instructional design:computer-based training,
web-based training,distance broadcast training,performance-based
solutions/William W.Lee,Diana L.Owens.—2nd ed.
p.cm.
Includes bibliographical references and index.
ISBN 0-7879-7069-7 (alk.paper)
1.Employees—Training of—Planning.2.Computer-assisted instruction.
3.Instructional systems—Design. I.Owens,Diana L.,date. II.Title.
HF5549.5.T7L4264 2004
658.3'12404—dc22
2004001079
Acquiring Editor:Matthew Davis Manufacturing Supervisor:Bill Matherly
Director ofDevelopment:Kathleen Dolan Davies Editorial Assistant:Laura Reizman
Developmental Editor:Susan Rachmeler Interior Design:Claudia Smelser
Production Editor:Rachel Anderson Cover Design:Adrian Morgan
Editor:Rebecca Taff Illustrations:Lotus Art
Printed in the United States ofAmerica
Printing 10 9 8 7 6 5 4 3 2 1
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C O N T E N T S
List ofFigures and Tables xiii
Acknowledgments xvii
Introduction:Getting the Most from This Resource xix
PART ONE Multimedia Needs Assessment and Analysis 1
1 Introduction to Multimedia Needs Assessment
and Front-End Analysis 3
2 Needs Assessment 6
3 Front-End Analysis 15
4 Audience Analysis 18
5 Technology Analysis 22
6 Situational Analysis 28
7 Task Analysis 31
8 Critical Incident Analysis 36
9 Issue Analysis 39
10 Objective Analysis 42
11 Media Analysis 55
12 Extant Data Analysis 73
ix