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About Multi-Channel-Marketing- Grundlagen, Instrumente, Prozesse
"Multi-Channel-Marketing ist f??r Unternehmen immer ?¶fter ein zentraler Erfolgsfaktor im Wettbewerb um Kunden. Das Lehrbuch von Berd Wirtz liefert hierzu einen klar strukturierten, integrierten und theoretisch fundierten ??berblick. Dem Autor ist es in hervorragender Weise gelungen,die erhebliche Komplexit?¤t und Anwendungsvielfalt sehr anschaulich aufzubereiten und gleichzeitig einen hohen Praxisbezug herzustellen." Dr. Reiner Hillebrand, Sprecher des Vorstandes Otto GmbH & Co KG
Detailed Information
| Author: | Wirtz, Bernd W. |
|---|---|
| Publication Year: | 2008 |
| ISBN: | 9783834902146 |
| Pages: | 417 |
| Language: | German |
| File Size: | 16.147 |
| Format: | |
| Price: | FREE |
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