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About MSC Dissertation Inanc Engin v1.1
This dissertation examines customer perceived value in designing holistic customer experiences in the Turkish mobile telecom market. The author conducted a questionnaire study with 251 individuals in Turkey aged 18-55. The study found that customers' demographics like age, education, gender and spending are associated with their service preferences and perceptions of value. It also revealed insights into conflicts operators face around service quality versus price and coverage versus cost. The findings can help operators craft value propositions, improve offerings, engage customers and make marketing decisions. However, a larger study is recommended to better reflect the full customer base.
Detailed Information
| Author: | ['inancengin'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 133 |
| Language: | English |
| Format: | |
| Price: | FREE |
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