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About MPRA Paper 70470 PDF
This document summarizes a study on innovation strategies in the Indian textile sector, using evidence from the Surat textile cluster in northern India. The study finds a lack of product and organizational innovation culture in Surat, which may limit the region's competitiveness in export markets. However, firms in Surat score well in marketing innovation, likely in response to increased global competition. Firms are also interested in process innovation to reduce costs. The study involved a primary survey of firms in the Surat cluster to understand their innovation approaches and challenges in developing a strong culture of innovation in the Indian textile industry.
Detailed Information
| Author: | ['jayagokul saravanan'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 19 |
| Language: | English |
| Format: | |
| Price: | FREE |
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