Motion Graphic Design: Applied History and Aesthetics, 2nd Edition

434 Pages·2008·37.33 MB·English

by  Jon Krasner

Motion Graphic Design
Motion Graphic Design
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Motion Graphic Design
Applied History and Aesthetics
Jon Krasner
A Brief History of Motion Graphics
Acquisitions Editor: Paul Temme
Associate Acquisitions Editor: Dennis McGonagle
Publishing Services Manager: George Morrison
Project Manager: Kathryn Liston
Assistant Editor: Chris Simpson
Marketing Manager: Rebecca Pease
Cover Design: Jon Krasner
Interior Design and Composition: Jon Krasner

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Printed in China
v
To my father, Robert Krasner, who has always
been my source of encouragement, inspiration,
and admiration.
To my mother, Lee Krasner, who taught me
perseverance and the art of giving.
Finally, to my loving wife, Meagan, and to our
children, Harris, Simon, and Julina. You have
given me all the love and support that anyone
could ask for in a life of adventure.
vi A Brief History of Motion Graphics
Brief Contents
PART 1: Motion Graphics: A Perspective
1 A Brief History of Motion Graphics 3
2 Motion Graphics In Film and Television 29
3 Motion Graphics In Interactive Media 73
4 Motion Graphics In the Environment 107
PART II: Pictorial and Sequential Design
5 Motion Literacy: Choreographing Animation 135
6 Images, Live-Action, and Type 173
7 The Pictorial Composition 213
8 The Sequential Composition 251
PART III: Putting Motion Graphics Into Practice
9 Conceptualization 287
10 Animation Processes 311
11 Motion Graphics Compositing 345

12 Motion Graphics Sequencing 377
Contents vii
Contents
Preface xi
Introduction xiii
Foreword xv
1
A Brief History of Motion Graphics
Precursors of Animation 5
Early Cinematic Inventions 7
Experimental Animation 10
Motion Graphics in Film Titles 21
Motion Graphics in Television 24
Summary 25
2
Motion Graphics in Film and Television
Film Titles 31
Network Branding 38
Commercials 65
Public Service Announcements 67
Music Videos 68
Summary 71
3
Motion Graphics in Interactive Media
The Interactive Environment 75
Motion Over the Web 75
Motion in Informational Kiosks 96
Motion in Multimedia 97
Motion in DVD-Video 101
Summary 105
viii A Brief History of Motion Graphics
Motion Graphics in the Environment
4
New Technologies 109
Immersive Environments 110
Animated Exteriors 124
Digital Signage 127
Performance 128
Alternate Spaces 130
Summary 131
5
Motion Literacy: Choreographing Movement
The Language of Motion 137
Spatial Considerations 139
Temporal Considerations 149
Coordinating Movement 156
Summary 164
Assignments 165
6
Images, Live-Action, and Type
Visual Properties 175
Image Considerations 181
Live-Action Considerations 184
Typographic Considerations 192
Integrating Images, Live-Action, and Type 203
Summary 206
7 Assignments 207
The Pictorial Composition
Space and Composition: An Overview 215
Principles of Composition 216
Constructing Space 233
Summary 246
Assignments 246
Contents ix
8 The Sequential Composition
Sequential Composition: An Overview 253
Forms of Continuity 253
Forms of Discontinuity 262
Montage 275
Summary 281
Assignments 282
9 Conceptualization
Assessment 289
Formulation 292
Cultivation 298
Storyboards 301
Animatics 308
Summary 310
10 Animation Processes
Frame-by-Frame Animation 313
Interpolation: An Overview 326
Spatial Interpolation 328
Visual Interpolation 329
Temporal Interpolation 334
Coordinating Movement 336
Summary 344
11
Motion Graphics Compositing
Compositing: An Overview 347
Blend Operations 349
Keying 351
Alpha Channels 358
Mattes 359
Masks 365
Nesting 368
Color Correction 370
Summary 376