Download More Than a Name: An Introduction to Branding PDF Free - Full Version
Download More Than a Name: An Introduction to Branding by Melissa Davis, Jonathan Baldwin in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About More Than a Name: An Introduction to Branding
This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.
Detailed Information
| Author: | Melissa Davis, Jonathan Baldwin |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 2940447020 |
| Pages: | 242 |
| Language: | English |
| File Size: | 43.941 |
| Format: | |
| Price: | FREE |
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