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About Morai Logistics Ebook Starbucks Case Study
This document is a case study about the logistics success of Starbucks. It summarizes that Starbucks centralized its supply chain management, implemented a scorecard system to evaluate efficiency, committed to sustainability in its sourcing and production practices, uses technology like real-time demand monitoring and mobile order notifications to improve customer service, and prioritizes building relationships with farmers, suppliers and customers. These logistics strategies and focus on fundamentals have helped Starbucks grow to over 23,000 stores worldwide and increase its annual revenues by $1-2 billion in recent years.
Detailed Information
Author: | ['Mạnh Nguyễn'] |
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Publication Year: | 2021 |
Pages: | 16 |
Language: | English |
Format: | |
Price: | FREE |
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