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About Mogaji E. Green Marketing in Emerging Economies... 2022
This document provides an introduction to a book titled "Green Marketing in Emerging Economies: A Communications Perspective". The book focuses on green branding and communications practices in emerging economies. It explores themes such as green integrated marketing communications, greenwashing, consumer scepticism, and consumer response to green marketing communications. It also discusses green communication in the tourism and hospitality industry in emerging economies. Emphasis is placed on branding with themes like green brand implementation, green brand equity, and nation-branding through environmentalist political communication. The book aims to contribute to the theoretical and practical understanding of green marketing in emerging economies.
Detailed Information
| Author: | ['1977am'] |
|---|---|
| Publication Year: | 2024 |
| Pages: | 289 |
| Language: | English |
| Format: | |
| Price: | FREE |
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