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Module Catalog: M.Sc. Consumer Science PDF

89 Pages·2020·English
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by ['A.S. Osama']| 2020| 89 pages| English

About Module Catalog: M.Sc. Consumer Science

This module provides an introduction to consumer behavior and scientific approaches to studying consumer behavior. Students learn about main models and determinants of consumer behavior, how consumers make choices, and factors that influence decision-making. The goal is for students to understand types and trends in consumer behavior and apply theoretical approaches to analyze behavior in different contexts. Students are assessed through a written exam testing their understanding of key concepts and ability to apply concepts to a case study.

Detailed Information

Author:['A.S. Osama']
Publication Year:2020
Pages:89
Language:English
Format:PDF
Price:FREE
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