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About Module 2 Mice Lecture Notes 2
The document provides an overview of the history and significance of the events industry: 1) Event management has existed for centuries but became a formal industry in the 20th century with the rise of industrialization and globalization creating demand for large conferences and meetings. 2) The Philippines was once a leader in Asia for hosting international events but lost ground as other countries increased their investments in MICE tourism facilities and promotions. 3) The events industry is significant both for individuals and countries by generating economic impacts through expenditures, investments, and career opportunities, as well as developing valuable planning and management skills.
Detailed Information
| Author: | ['Shirley Soriano-Quinto'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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