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About Module 1 Mice Lecture Notes 1
This document provides an overview of the MICE industry. It defines MICE as meetings, incentives, conferences, conventions, and exhibitions, and describes each component. Various terminologies used in the MICE industry are also defined, such as agenda, attendee, booth, capacity, delegate, and emcee. The importance of MICE to the hospitality and tourism industry is discussed, noting that it is one of the fastest growing and most profitable segments that generates significant revenue.
Detailed Information
| Author: | ['Shirley Soriano-Quinto'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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