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About Module 1. HOSPITALITY AND TOURISM AS A CONSUMER-DRIVEN BUSINESS
The document provides an overview of entrepreneurship and its role in the hospitality and tourism industry. It defines key terms like entrepreneurship, entrepreneur, and hospitality. Entrepreneurship is described as the creation of new economic organizations involving risk and uncertainty for profit. Entrepreneurs are individuals who identify opportunities, take risks to start new businesses, and organize resources to capitalize on opportunities. The hospitality industry involves accommodations and food and beverages. The chapter outlines how entrepreneurship and small businesses contribute to tourism-related industries and destination development through creativity, innovation, and meeting market needs.
Detailed Information
| Author: | ['Nerri Anne Luna'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 5 |
| Language: | English |
| Format: | |
| Price: | FREE |
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