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Models for Innovation Diffusion (Quantitative Applications in the Social Sciences) PDF

01985·0.45 MB·English
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by Vijay Mahajan, Robert A. Peterson| 19850| 0.45| English

About Models for Innovation Diffusion (Quantitative Applications in the Social Sciences)

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

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Author:Vijay Mahajan, Robert A. Peterson
Publication Year:1985
ISBN:9780585216980
Language:English
File Size:0.45
Format:PDF
Price:FREE
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