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About Modelling The Lean Startup: A Simulation Tool For Entrepreneurial Growth Decisions
This document describes a simulation tool to help entrepreneurs make growth decisions for their startups. It summarizes the lean startup approach which emphasizes rapid experimentation to identify a scalable business model. A key concept is that startups need self-reinforcing growth, which can come from one of three "engines of growth" - paid, viral, or sticky. However, these concepts are not well-defined. The authors develop a system dynamics simulation model to formalize the engines of growth framework. This decision support tool allows entrepreneurs to experiment with growth scenarios and assess the strength of different growth drivers. It aims to both advance strategic decision-making and further theoretical understanding of startup growth strategies.
Detailed Information
| Author: | ['Brexa Management'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 39 |
| Language: | English |
| Format: | |
| Price: | FREE |
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