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About Modeling The Supply Chain
This document discusses multi-tiered causal analysis (MTCA), which is a process that links multiple regression models together to model the push/pull effects in a supply chain. MTCA can have multiple tiers depending on the complexity of the supply chain. It is used to measure the impact of marketing strategies on consumer demand and link consumer demand to shipments from manufacturers to retailers. Classical regression methods are used to predict consumer demand based on factors like price, advertising, promotions. A second model then predicts shipments using consumer demand as the primary driver along with trade promotions and other factors.
Detailed Information
| Author: | ['Tarek Henaine Brito'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 5 |
| Language: | English |
| Format: | |
| Price: | FREE |
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