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About Mobile Social Commerce: Current State and Future Directions: Journal of Global Marketing
This article reviews the current state of research on mobile social commerce. Mobile social commerce refers to online business activities conducted on social media platforms through mobile devices. The article identifies 27 journal articles published between 2014 and 2019 on this topic. It analyzes trends in the research, including focus areas, theories used, and study locations. The article calls for more research on mobile social commerce topics particularly related to marketing and Chinese consumers/firms to help address opportunities and challenges in this emerging area.
Detailed Information
| Author: | ['padmavathi'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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