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About Mobile Marketing and User Retention
This research report examines best practices for mobile marketing and user retention for social mobile applications. It focuses on a new social mobile app called DilemmaMatch, developed by Bright Side of Life Computer Consultancy to match users based on their interests and opinions. The report aims to answer how the company can attract 10,000 active DilemmaMatch users by the end of 2015. Through research on the target demographic of young adults, it finds that social media like Facebook and Instagram are heavily used. It also finds that iOS users install more apps than Android users and users don't install or delete apps very often, preferring free apps. The report suggests utilizing social networks and improving app store optimization to acquire more users, as well as adding
Detailed Information
| Author: | ['jack'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 58 |
| Language: | English |
| Format: | |
| Price: | FREE |
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