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About mobile marketing
The document discusses marketing insights for mobile advertising and consumer segmentation in the cloud era using a mixed methodology approach. It aims to discover customer typologies based on subjective perspectives and verify these using quantitative methods. The results can provide theoretical and industry frameworks to help plan marketing and customer relationship management strategies.
Detailed Information
| Author: | ['GianiCristea'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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