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About Mobile Marketing 1
The document discusses how gamification and mobile marketing are growing trends that present opportunities. It provides an overview of game design principles that could enhance gamification in mobile apps and marketing. Using an elemental game model, it aims to identify different game design elements and their potential effects on mobile marketing outcomes, in order to understand how gamification can improve mobile advertising, promotions, and shopping.
Detailed Information
| Author: | ['Taha Mehboob'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 12 |
| Language: | English |
| Format: | |
| Price: | FREE |
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